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Knowledge Base

The Five Disciplines

Building a Learning Organization

Four Key Components for a Small Business Marketing Program

The Key to Building A Smart Business

Craft Killer Copy to Sell Your Digital Products

How to Leverage Social Advertising Platforms

Create Marketing Channels That Work

Entering into the Premium WordPress Market

Photo Dropper Plugin Review

15 Tips to Boost Your Search Ranking with a Blog

The Power Of Blog Commenting

Make Your Website Stickier with Navigation Choices

H. Sandra Chevalier-Batik / March 30, 2009

Using Social Networks in Business

Social Networking 101   We’ve all heard it: Sign up with Twitter, put up a profile on Facebook,  MySpace, or LinkedIn, email everybody in the world, then sit back while “viral marketing” drives millions of people to you, and after just a few days you retire as a billionaire. OK class, who here sees the […]

eMail Icon

H. Sandra Chevalier-Batik / March 27, 2009

Opt-IN eMail Readership Is High

Did you know… According to a new survey from Merkle, eMail marketing continues to be a strong and effective way to communicate with site visitors and customers in today’s challenging economic climate. The survey found that 59% of all eMail users spent twenty minutes or more with opt-in e-mails every week, and just over one-quarter […]

H. Sandra Chevalier-Batik / March 25, 2009

Two Big Reasons To Get Online

Bargains and Convenience Consumers are choosing web-based businesses over brick-and-mortar stores. Why? Internet Marketing expert, Derek Gehl  cites The E-tailing Group and ATG’s survey conducted in October 2008 that shows 80% of respondents saying they’ve turned to online shopping to save cash. “Consumers are increasingly turning to the Internet as a way to save money,” […]

H. Sandra Chevalier-Batik / March 23, 2009

Finding New Customers Online

Did you know… According to eMarketer, small businesses in the US plan to continue using the Web to advertise their business! The online marketing researcher cites data showing that 53% of those surveyed will focus on generating new customers and clients this year! But other findings that eMarketer collected show a startling number of companies […]

Words Matter

H. Sandra Chevalier-Batik / March 19, 2009

Developing a Successful Website

Successful websites directly or indirectly make you money Many of our web content development clients have asked why it is important that our writers understand every aspect of  their product or service features and benefits before they start the project. The detailed drill-down is necessary because we always write with the end in mind. All […]

Decision Making Cube

H. Sandra Chevalier-Batik / March 16, 2009

Common Decision-Making Mistakes

Sound decision-making is a critical entrepreneurial skill set. Developing even a relatively straight forward WordPress site requires dozens of decisions; each of which can define your brand or effect the position of your enterprise within a category, We have found that developing a website or a marketing campaign can be an extremely stressful time for […]

Decision Process

H. Sandra Chevalier-Batik / March 13, 2009

Ten Steps to Sound Decision-Making

The Decision Process This process can be applied to any situation where you need to make an important decision. If you follow these ten basic steps, you will find yourself making wiser decisions in your professional as well as your personal life. 1. Define, as specifically as possible, what the decision is that needs to […]

Decision Making

H. Sandra Chevalier-Batik / March 12, 2009

Can You Make a Decision?

Decisions, decisions, decisions… When starting and implementing a major marketing initiative like upgrading to a WordPress site, expanding an existing WordPress site, or designing a new logo and updating your corporate identity package, it seems like every time we turn around, we have to make more decisions. The question is, “Are you a good decision […]

Business Stat Charts

H. Sandra Chevalier-Batik / March 10, 2009

Expanding or More Clearly Defining Your Business Focus

Where to Find the Business Statistics You Need Those of us in the graphic arts / electronic and print publishing field have often commented that our business volume should be considered a leading economic indicator. Recent changes in the American economic environment seem to have motivated a new wave of entrepreneurs who want to take […]

H. Sandra Chevalier-Batik / March 9, 2009

How to Produce and Use Competitive Analysis

In a previous Blog, The Hidden Cost of Competition, I referred to the type of competitive analysis required for the business planning process. This, however, is not the only use for a well-executed competitive analysis. Many of Pleiades Publishing Services clients are serial entrepreneurs. These clients start an enterprise with the end in mind … […]

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Pleiades Services focuses on the art and science of preparing information so that it can be used efficiently and effectively.

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