Blogging For Business…
We always tell our clients that if you want to get a higher rank with Google,
one of the best things you can possibly do is add a blog to your site.
Here are 15 quick and easy blogging SEO tips that will turn your site into a content powerhouse that will make Google love you:
1. Choose a keyword-rich name for your blog — but be careful not to get too specific.
2. Optimize each post for only one keyword phrase.
3. Use keywords in your post title and repeat them throughout your blog post in a natural fashion.
4. Restate your keywords when replying to comments visitors leave at your blog (e.g., “Good question about [insert keyword-rich topic here]… “).
5. Connect your blog posts and website content with keyword-rich anchor text and links.
6. Use text emphasis on keywords (bold, underline, etc.).
7. Use your H1 tag for your blog headline, H2 for your subheadline and H3 for any headers in your blog post.
8. Give any images in your blog keyword-rich names and follow that up in your image alt tags.
9. Make meta descriptions and keyword tags keyword rich and enticing.
10. Use keyword-rich descriptions for all your category names.
11. Keep your blog related to the niche of your website.
12. Write thoughtful posts full of interesting, quality content that other people naturally would want to link to.
13. Interview “influencers” (people who already have a great influence and blog following) to get them to link to the interview.
14. Write a newsworthy blog post and turn it into a press release.
15. Encourage social bookmarking using a tool like AddThis or ShareThis.
Make sure you update your blog regularly so the search engine spiders keep visiting, and limit each post to one specific topic and at least 260 words to give the spiders something to chew on.
… And before you know it, those blog posts will start appearing in Google’s search results, opening up new traffic channels and sending a steady new influx of visitors to your site.
Do you have a blog on your site yet?
If so, how are you doing with it?
And if not, WHY not?
Any questions or challenges?
Share them with us in the comments!