How Advances in Digital Commerce Technology Will Affect Your Business
Digital commerce isn’t the only way to expand your brand’s reach — but it is the most measurable way to tie your marketing budget to revenue and profit.
If you believe you are in one of the few market segments where customers are seemingly content to fax or phone in their orders, be aware that change is coming.
Sooner than you think, those same customers will be asking why they can’t place their order on your website while casually mentioning that your competitor’s site makes it easy to place an order online.
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