Senior WordPress Back-end Developer
Nick Batik, co-founded Pleiades Publishing Services in 1992. As Chief Technical Officer (CTO) he brings his extensive skills as design engineer, database architect, and business process analyst to our clients.
A WordPress Evangelist, and a Co-Organizer of the Austin WordPress Meetup, he’s been building websites since 1994, and a WordPress consultant and back-end developer since 2007. Nick specializes in the system design and implementation of custom, often complex, WordPress-based solutions that address client data management issues. Nick has presented at numerous WordCamps and meet-ups, as well as developing and teaching technical WordPress classes for his training company Hands-On WordPress Training.
Nick has dedicated his professional career to information architecture and information design. He created massive mainframe databases in the 1970s, helped publishing companies migrate to database-driven publishing in the 1980s, and connected databases to the web since the 1990s. Understanding that there is a purpose to data as well as a cost to acquire and maintain it, he has focused on the art and science of preparing information so that it can be used efficiently and effectively.
Multidisciplinary and dynamic information design draws on a wide range of skills
Nick understands the explicit connection between data storage and data display. Drawing on his extensive experience in data architecture, database design and UI/UX architecture he develops the optimal solution for a client’s sites functional needs.
In 1986 Nick co-founded Serendal Research Institute – a firm that specialized in the practical application of process analysis and data-driven, publication technologies to assist business owners, managers and corporate executives with decision-making, policy formulation, and other managerial functions.
As Serendal Research Institute’s principal information architect, Nick focused on the science of information acquisition, interpretation, and processing. He was responsible for all information design – assuring the message content and language was clear, unambiguous and understandable.
He has many years of experience working with business teams and IT Departments defining business objectives, identifying and mapping existing processes, and designing improved ones. His quality systems experience with Defense and Aerospace helps him lead effective Discovery sessions that guide the Pleiades team and our clients in collecting the data and analyzing the information needed to structure complex interactive data within the design framework.
Nick invests the time needed to observe our client’s business processes in action and meet the key stakeholders of the project. He applies his skills as a business process analyst to interpret those business requirements into the information architecture of the new or updated website. As the back-end developer, he creates the core computational logic of the website or information system to implement the customized functionality.
His experience of collaborating with organizations doing business process analysis, leading discovery workshops, and working with both internal and external cross-functional teams helps ensure that conceptually, and functionally, each project lives up to its potential.
His technical capabilities include analysis of complex systems for computerization. This consists of both the manual components such as data acquisition, data verification, file systems maintenance, and records archive and purge cycles, and the computerized aspects including data-flow analysis, data utilization, processing requirements, reporting requirements, and security and access requirements.
The analysis of the data and of the processing requirements includes data interactions, data relationships, calculation requirements, numeric and non-numeric data validation, verification, and manipulation requirements. One of the tools for effective use of complex data is the visual display, including data-driven charts and graphs, as well as Infographics and unique, creative presentations.
Nick uses his extensive information design experience to help people understand complex subjects by turning raw data into graphic information, constructing illustrations and scientific visualizations. By using words, diagrams, type, information sequencing, data structures, 3D and animated models, he converts masses of numbers into relevant and useful information.
Nick has written numerous training courses, articles and seminars on design, and publishing. He has lectured at publishing conferences and in-house seminars in over 100 cities across the US, England, and Scandinavia.
He writes extensively and has had both management and technical articles published, and has authored white papers on technical project management. Additionally Nick has written and contributed to a number of quality management and statistical process management articles and books, and uses those process tools as part of his overall project management strategy.
A passionate proponent of life long learning and continuous personal improvement, Nick wants to understand and then share contextual issues. He is an educator and trainer and much of his writing is focused on the history of information technology, how that effects the way we communicate ideas today and how to design information so it can be easily used by its intended audience. While he is technology focused, Nick measures success by how well his projects meet the client’s business goals and objectives.
Range and balance are an important part of the human experience, and as a former Design Engineer with StorageTek, Nick has a passion for electronics, and industrial and process design. Yet Nick also nurtures his creative side – designing stained glass art, lapidary (stone/gem cutting), and photography. He combines both his analytical and creative sides through graphic design, visual information design, and digital image processing. Beyond that, Nick enjoys teaching and sharing his passions, with individuals, in classrooms, and on stage.
“My passion is Information design and my personal and professional life has been devoted to the art and science of preparing information so that it can be used efficiently and effectively.”
— Nick Batik