Decisions, decisions, decisions…
When starting and implementing a major marketing initiative like upgrading to a WordPress site, expanding an existing WordPress site, or designing a new logo and updating your corporate identity package, it seems like every time we turn around, we have to make more decisions.
The question is, “Are you a good decision maker?”
If you aren’t (or don’t think you are), there is no need to worry. Decision-making is a skill that can be learned by anyone. Although some people may find this particular skill easier than others, everyone applies a similar process.
There are two basic kinds of decisions:
Those that are arrived at using a specific process and those that just happen.
Although both kinds of decisions contain opportunities and learning experiences, there are definite advantages to using a specific process to make a decision. The most obvious advantage is the reduced level of stress you will experience.
Wise decisions are made using a definite process.
They are based on the values and perceptions of the decision-maker and include carefully considered alternatives and options along with periodic reassessments of the decision and its effects. Wise decisions may or may not follow societal norms and expectations, but they are right for the decider based on what he/she knows at that point in time about his/her options as well as him/herself.
Check out our “Ten Steps to Wise Decision-Making” blog…and honestly, I’m not writing this because I’m still waiting for your call about which logo you want to use on the site.