Building Websites that Make You Money
If you’re currently running a business — whether it’s online, offline, or both you’re definitely aware of the costs of letting potential customers know about your business. Maybe you simply purchase advertising space in the Yellow Pages every year. Or maybe you print flyers to distribute, or take out ads in newspapers or magazines that […]
…With eMail Marketing Are you nervous about using eMail marketing…even though it can add THOUSANDS of extra dollars to your bottom line? Unfortunately for all of us legitimate email marketers, the spammers out there have created a climate of fear around using email to promote products. Who the heck wants to be accused of spamming, […]
Attention professionals: Attention professionals: Here’s How You Sell Your Local Services Online By Andrew Mallory We often get emails from professional service providers — such as real estate agents, dentists, or lawyers — who want to know how they can use a website to effectively market their services to potential customers. Most people think of […]
SEO: What’s the deal with “Latent Semantic Indexing”? By Nicole Ephgrave Recently a reader named David wrote in to ask us what we thought about “latent semantic indexing,” and how important it is for effective search engine optimization. What is “latent semantic indexing,” you ask? Here’s what Wikipedia has to say on the subject: “Latent […]
Are you wasting too much time working IN your business… and not enough time working ON it? One thing I often hear from new Internet marketers is what a drag it is to answer the same customer service questions over and over again. Not only is it boring, it also wastes time you could be […]
Use the “ABCDE Method” to organize your life and get things done! By Brian Tracy Brian is a world-renowned author and speaker who teaches people how to achieve higher levels of success by managing their time and lives more effectively. “The first law of success is concentration — to bend all the energies to one […]
Let your passions guide you By Derek Gehl If you’ve been reading this Blog for a while, you know that one of the central tenets of the “IMC philosophy” is this: If you’re thinking about starting an online business, you should base that business on your own personal skills or interests. In my experience, people […]
Do you panic at the thought of writing your own promotional eMail? Here’s something you should know… Writing an eMail is 95% rules and only 5% creativity –so as long as you stick to the rules, you’ll write an email that’s suitable for sending to your customers every time! And what are the rules? Glad […]
Do you hesitate to send email to your subscribers and customers? If you’re one of the people who worries that your customers will think you’re spamming if you send them email — no matter HOW useful the information is — I urge you to reconsider. The truth is, when you do your email marketing right, […]
Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies include […]
