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Knowledge Base

The Five Disciplines

Building a Learning Organization

Four Key Components for a Small Business Marketing Program

The Key to Building A Smart Business

Craft Killer Copy to Sell Your Digital Products

How to Leverage Social Advertising Platforms

Create Marketing Channels That Work

Entering into the Premium WordPress Market

Photo Dropper Plugin Review

15 Tips to Boost Your Search Ranking with a Blog

The Power Of Blog Commenting

Make Your Website Stickier with Navigation Choices

H. Sandra Chevalier-Batik / October 17, 2008

Ready to be an Author Entrepreneur?

Part1: Determining the market for your book Many business owners, know they need to find ways to better monetize their existing enterprises. Those of us who don’t already own a business, are thinking seriously about starting one. Multiple streams of income is one path to a more financial secure future. T. Harv Eker, Jack Canfield […]

H. Sandra Chevalier-Batik / October 15, 2008

eTailing Survey Results

Did you know… The E-Tailing Group’s latest consumer survey reveals that the Web is definitely the preferred shopping channel for multi-channel shoppers. While only 44% said they’d be shopping in brick-and-mortar stores, 49% of respondents said they intend to shop online during the holiday season. Those online shoppers had a variety of reasons for choosing […]

H. Sandra Chevalier-Batik / October 13, 2008

$625.2 Billion of Web-influenced Store Sales

Did you know… eMarketer reports that Web-influenced store sales will reach $625.2 billion this year. That means all the consumers out there researching products and services will be prompted to make a purchase in the brick-and-mortar store. eMarketer also predicts that from 2007 to 2012, online-influenced store purchases are going to grow at about 19% […]

H. Sandra Chevalier-Batik / October 6, 2008

State of Retailing Online Profitability

Pleiades WebCenter Business Update Did you know… According to Shop.org‘s “State of Retailing Online Profitability, Economy and Multichannel” report released last month, 81% of survey respondents said that e-commerce was profitable for their business in 2007. In fact, 75% said their e-commerce solution was more profitable last year than in 2006—a trend that’s expecting to […]

H. Sandra Chevalier-Batik / October 3, 2008

Networking for Business Growth

Pleiades WebCenter Business Update A Great Web Site Isn’t Always Enough This week we’ve got more great advice about networking from the renowned Father of Modern Networking, Ivan Misner. We’ve talked about how networking can help you cultivate referrals before, but Misner has some additional insight. “Networking for business growth must be strategic and focused…everything […]

H. Sandra Chevalier-Batik / October 1, 2008

Word Clouds

This Web 2.0 tool is cool way to make a right-brain “essence image” of a blog or site. A word cloud or tag cloud is really a weighted list in visual design form. Word Clouds are a visual depiction of user-generated tags, or simply the word content of a site, used typically to describe the […]

H. Sandra Chevalier-Batik / May 16, 2008

Getting Published

YouPublish is Mark Victor Hansen’s Latest Publishing Innovation Last night’s Peak Potentials Ambassador program teleconference was lead by Manny Goldman. It was OUTSTANDING! At the beginning of the call he mentioned that all the suggestions he intended to discuss would be applicable to any business venture. Manny referred listeners to several social networking sites as […]

H. Sandra Chevalier-Batik / March 18, 2008

History of Web 2.0

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H. Sandra Chevalier-Batik / January 21, 2008

Why Viral eBooks Fail

Your Viral eBook Campaign There are two key “pieces” missing from nearly all viral eBook campaigns… and if YOUR eBook is missing either of these, you’ll be settling for a fraction of the results you could be getting! Here’s the problem: Most marketers who write viral eBooks format these as text files, Microsoft Word documents, […]

H. Sandra Chevalier-Batik / January 18, 2008

7 Topics For a Killer Viral eBook

Information — in the form of eBooks — is THE best thing to sell when you are starting an Internet business After all, when you sell an eBook you can make countless duplications of it at NO additional cost. Your manufacturing, stocking, packaging AND delivery costs are non-existent. That means your profit margin is 100%! […]

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Pleiades Services focuses on the art and science of preparing information so that it can be used efficiently and effectively.

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