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Knowledge Base

The Five Disciplines

Building a Learning Organization

Four Key Components for a Small Business Marketing Program

The Key to Building A Smart Business

Craft Killer Copy to Sell Your Digital Products

How to Leverage Social Advertising Platforms

Create Marketing Channels That Work

Entering into the Premium WordPress Market

Photo Dropper Plugin Review

15 Tips to Boost Your Search Ranking with a Blog

The Power Of Blog Commenting

Make Your Website Stickier with Navigation Choices

H. Sandra Chevalier-Batik / May 18, 2007

Protect Your Name — Register It and Buy The Domain

Name, Name, Who Has The Name I am worried about using a name for my business that someone else may already be using. How would I go about researching a name I want to use for my new business? There are a number of sources that you can use to research an existing business name. […]

H. Sandra Chevalier-Batik / May 16, 2007

Design Resources For Your WebSite

24 free and cheap design resources to help you build your site By Andrew Mallory One of the questions we often hear from our Advanced Mentoring clients is, “How can I build a website? I don’t know the first thing about site design!” You don’t have to build your own site if you don’t want […]

H. Sandra Chevalier-Batik / May 16, 2007

Questions From Inventors about Product Development Cycle and Patent Application Process

Treat Your Inventions Like Commercial Products — Edison Did! Support for and protection of inventors is a big topic and one we will spend more time on in future blog entries. Based on the questions and comments I’ve received, our Pleiades Publishing Services client base are a busy and creative lot. Internet marketing seems to […]

H. Sandra Chevalier-Batik / May 14, 2007

Is Your Process or Service Covered By Intellectual Property Rights?

What exactly is Intellectual Property? Intellectual property is an umbrella term for various legal entitlements which attach to certain names, written and recorded media, and inventions. The holders of these legal entitlements may exercise various exclusive rights in relation to the subject matter of the Intellectual property. The term intellectual property reflects the idea that […]

H. Sandra Chevalier-Batik / May 11, 2007

How Trademarks and Service Marks Protect You From Infringement

Is the name of a band a trademark? Yes, band names would be considered trademarks, or more appropriately service marks, for entertainment services in the nature of performances by a [type of music specified] band. Can a minor file a trademark application? This depends upon state law. If the person can validly enter into binding […]

H. Sandra Chevalier-Batik / May 9, 2007

Intellectual Property Protection — Time and Money

How long does a trademark registration last? For a trademark registration to remain valid, an Affidavit of Use (“Section 8 Affidavit”) must be filed between the fifth and sixth year following registration. Assuming that an affidavit of use is timely filed, registrations granted PRIOR to November 16, 1989 have a 20-year term, and registrations granted […]

H. Sandra Chevalier-Batik / May 7, 2007

Questions About Copyrights, Patents, and Trademarks

Can the Office refuse to register a mark? Yes! The Office will refuse to register matter if it does not function as a trademark. Not all words, names, symbols, or devices function as trademarks. For example matter which is merely the generic name of the goods on which it is used cannot be registered. Additionally, […]

H. Sandra Chevalier-Batik / May 4, 2007

Intellectual Property Rights and Common Law

What are common law rights? Federal registration is not required to establish rights in a trademark. Common law rights arise from actual use of a mark. Generally, the first to either use a mark in commerce or file an intent to use application with the Patent and Trademark Office has the ultimate right to use […]

H. Sandra Chevalier-Batik / May 4, 2007

Copyrights, Patents, and Trademarks — Oh MY!

The Patents and Trademarks registration process refers to a specimen. What exactly is a specimen? A specimen is a real-world example of how the mark is actually used on the goods or in the offer of services. Labels, tags, or containers for the goods are considered to be acceptable specimens of use for a trademark. […]

H. Sandra Chevalier-Batik / May 2, 2007

Defining and Marketing Your Products and Services

The Basics — What does it do? “Features” Why Does Anybody Care? “Benefits” Once you have identified a problem or need, and have developed or found a product or process to solve it — you need to promote your solution to your targeted market. That is usually where Pleiades Publishing Services comes in. Our clients […]

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Pleiades Services focuses on the art and science of preparing information so that it can be used efficiently and effectively.

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