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You are here: Home / Knowledge Base / Marketing Strategy / Protect Your Name — Register It and Buy The Domain

H. Sandra Chevalier-Batik / May 18, 2007

Protect Your Name — Register It and Buy The Domain

Name, Name, Who Has The Name

I am worried about using a name for my business that someone else may already be using. How would I go about researching a name I want to use for my new business?

There are a number of sources that you can use to research an existing business name. The following is a list of some of the most common places to begin your search:

  • Start with your county to see if the name has been registered as a DBA.
  • Check with your state to see if the name has been taken by an existing corporation or limited liability company.
  • Perform an Internet search of the name you are interested in; use various search engines.
  • Conduct a free trademark search at http://www.nameprotect.com/

The online resources available today help make the naming process for a new business enterprise or product so much easier than the “bad ol’ days. A business owner / inventory can do research in a few minutes that would have required weeks and a sizable investment only a decade ago.

God Bless Google and all of their friends!

Just a reminder — I’m not a lawyer, I don’t even play one on TV and I did not stay at a Holiday In Express last night. I’m just a retired SBDC counselor, who knows where to look stuff up — both online and IRL. In this case my sources are SBA Publications

Filed Under: Marketing Strategy Tagged With: Branding, Corporate Identity, DBA, Domain Registration., Internet search. Google, LLC, Market Research, Search Engine, Trademark Search

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