Building Websites that Make You Money
Market Mix Pricing and Payment Analyze your fee structure; look for areas requiring modifications or adjustments. Establish a credit card payment option for clients. Give regular clients a discount. Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications. Give quick pay or cash discounts. […]
Marketing is all about satisfying customer needs The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs. General Thoughts Concerning Small Business Marketing Plans Never let a day pass without engaging in at least one marketing activity. Determine a percentage […]
Marketing 101 —Review of The Basics To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence […]
Is your marketing in alignment with your mission statement? Another way to describe marketing activities is to consider the big picture of how they fit in with the other business functions. Through marketing efforts, decisions are made and strategies are implemented concerning: What products, goods, services or ideas, are to be offered To whom —the […]
Marketing… In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Good marketing produces a win-win situation because: Customers have a product that meets their needs and healthy profits are achieved for the company. These profits allow the […]
Confessions of a Perfectionist Procrastinator In search of the perfect words… If one is called to teach what one needs to know more fully — taking quick, definitive action is the topic of my soul. Analysis-Paralysis has been the abiding sin of my adult life, right along the need for perfection. My official, Pleiades Publishing […]
Since the “Whatcha Do?” Blog entry, I’ve fielded a number of questions about the difference between a mission statement and a vision statement. Some clients have asked if their company’s Vision Statement is an “Internal Document, meant to guide and inspire stake holders or a “public statement” that should be included on their website or […]
Getting It All Done — Right The efficient use of time, treasure and talent, is the hallmark of a successful business owner and highly effective entrepreneur. Developing a game plan for your workday helps you master the biggest game changer of them all… the ability to manage your time effectively. Richard Branson said; “We all […]
Pleiades Publishing Services is in the business of producing marketing material for our clients. We design business cards, product line cards, full-blown marketing kits and websites. I can’t tell you how many times, we have delivered printed materials to a client’s office and wished them well for whatever “first-ever” business-networking event they were attending. We […]
The Cluetrain Manifesto: The End of Business as Usual Pleiades Publishing Services clients and our Blog readers are primarily small and emerging business owners. A large number are home-based businesses enterprises. As a retired SBDC counselor and as a business blogger I often am asked to respond to variations of the following statement, “I’m just […]
