Building Websites that Make You Money
Watch For Unintended Consequences Recently, while working with web content development clients, I’ve noticed an increased preoccupation with perceived competition within a market segment. The topic usually surfaces during conversations concerning product positioning, branding and differentiation of products and services. There is big difference between professional benchmarking to improve your business processes, and unhealthy fixation […]
Discover the #1 FATAL mistake most online entrepreneurs make when first starting out… And how YOU can avoid it! By Derek Gehl [youtube]wbnYpynvpnA[/youtube]
Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies […]
A Cautionary Marketing Tale Our SBDC small business marketing case studies continues with, “I can’t start marketing; my website isn’t done yet.” Pleiades Publishing Services produced its first client-funded website in 1994. As wonderful as we thought that website was, and even knowing that our “First Paying Website Client” got his “First Client” directly from that […]
A Cautionary Marketing Tale The Fearless Trade Show Warrior And the the Enchanted Perfect Sales Letter “The Industry trade show was really worth the expense, the customer response was great; but I can’t follow up on these leads yet because my sales letter isn’t ready.” OK this statement rates a double “WHAT??” I sometimes refer […]
Have You Marketed Your Business Today? I wanted to stress the importance of doing some marketing immediately. Small business owners must market daily even if all the pieces of your marketing plan are not yet in “perfectly” place. Think Joe Vitale… he markets his books for pre-sale months before they are available at stores and […]
Getting On Line When we started this marketing journey at the beginning of the month, we were discussing action steps — the need to take steps every day, even ‘baby steps’ to reach our business goals. For many of us, the need for the “perfect something” meant that “Nothing” went out the door. It is […]
Overview of Opt-In eMarketing eMail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it’s a bargain compared to traditional direct mail at $1 […]
Marketing Basics Special Events and Outreach Get a booth at a fair/trade show attended by your target market. Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women’s business center. Describe how the organization helped you. Give a speech or volunteer […]
Marketing — Review of the Basics Customer Service and Customer Relations Ask your clients to come back again. Return phone calls promptly. Set up an auto responder email system to easily respond to customer inquiries. Use voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such a business hours, […]
