Building Websites that Make You Money
Before We Can Write Sales Copy, We have To Understand Your Service or Product’s Benefits To identify your product’s benefits, you must consider your customers’ needs. Imagine yourself in your customers’ shoes, talk to them directly, or conduct surveys asking about their needs and perceptions. If possible, hire an independent firm to conduct a focus […]
Are there federal regulations governing use of the “TM” or “SM” designations? No. Use of the symbols “TM” or “SM” (for trademark and service mark, respectively) may, however, be governed by local, state, or foreign laws and the laws of the pertinent jurisdiction must be consulted. These designations usually indicate that a party claims rights […]
What is a trademark? A trademark includes any word, name, symbol, or device or any combination used or intended to be used in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others and to indicate the source of the goods. In short, a trademark is […]
What does copyright protect? Copyright, a form of intellectual property law, protects original works of authorship, including literary, dramatic, musical, and artistic works such as poetry, novels, movies, songs, computer software, and architecture. Copyright does not protect facts, ideas, systems, or methods of operation, although it may protect the way these things are expressed. See […]
When must I file a copyright application? Those who are familiar with the rather strict time limits for filing a U.S. patent application may find it to be a pleasant surprise that under the U.S. copyright law, a copyright application can be filed many years after the initial publication of a work and still be […]
Protecting your Ideas or Inventions From Others’ Infringement What is a copyright? The owner of a registered copyright enjoys the ability of blocking the unauthorized copying or public performance of a work protected by copyright. Depending on how old a work is, whether or not copyright was renewed, when the work was published (if at […]
Forget looking for opportunity, look for and solve problems. You are a creative, professional who has identified a problem, and come up with a solution. You have implemented, tested and quantified the results. Your idea not only solves a problem, it is cost effective and easy to use. NOW WHAT? Innovations and new product ideas […]
Jump-start your link building in the next 60 minutes By Derek Gehl Derek If you want to get better listings in Google, you need to get high-quality links pointing to your site. A “high-quality link” is one that comes from a site that’s valued by the search engines because it provides searchers with lots of […]
Pricing and Payment Analyze your fee structure; look for areas requiring modifications or adjustments. Establish a credit card payment option for clients. Give regular clients a discount. Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications. Give quick pay or cash discounts. Offer financing or installment […]
Sometimes you just have to sit and stare Web 2.0 has made any of us a broadcaster with a global audience. Blogging, Podcasting and Video on YouTube [youtube]M6SefbFbixI[/youtube]
