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Knowledge Base

The Five Disciplines

Building a Learning Organization

Four Key Components for a Small Business Marketing Program

The Key to Building A Smart Business

Craft Killer Copy to Sell Your Digital Products

How to Leverage Social Advertising Platforms

Create Marketing Channels That Work

Entering into the Premium WordPress Market

Photo Dropper Plugin Review

15 Tips to Boost Your Search Ranking with a Blog

The Power Of Blog Commenting

Make Your Website Stickier with Navigation Choices

H. Sandra Chevalier-Batik / June 8, 2007

Term of the week: ISPs

“ISP” stands for “Internet Service Provider.” By Derek Gehl In Andrew’s article on buying email lists, he talks about the danger of getting your emails blocked by the major ISPs. Your ISP is the company that provides you with access to the Internet. AOL, Earthlink, and AT&T are three examples of ISPs. The ISP is […]

H. Sandra Chevalier-Batik / June 6, 2007

Buying a “Targeted” eMail list

4 Questions You MUST Ask Before You Open Your Wallet By Andrew Mallory [Ed. note: Andrew Mallory is one of our top Internet Entrepreneur Club experts. To learn more, click here: A subscriber named Tony recently wrote us to ask if buying targeted email lists is a good way to drive traffic to a site. […]

H. Sandra Chevalier-Batik / June 4, 2007

What NOT to sell on the Internet

Are you just getting started and trying to figure out what to sell online? By Derek Gehl There are 3 rules you absolutely MUST follow in order to avoid going down the wrong product path. These rules have nothing to do with researching supply and demand or locating a niche market to sell to. They […]

H. Sandra Chevalier-Batik / June 2, 2007

Term of the week: Beta testing

As in …the program’s still in “beta.” By Derek Gehl In the interview I did with Nicole Ephgrave about Yahoo’s new “pay-per-action” program, we talked briefly about how the program’s still in “beta.” That means the program has been released to a limited number of users, but is still being tweaked and improved by the […]

H. Sandra Chevalier-Batik / May 30, 2007

No opt-in list?

You could be ignoring 80% of your potential profits By Andrew Mallory, One of Internet Marketing Center’s top Internet Entrepreneur Club experts. If you’ve been involved in online marketing for very long, you’ve heard about the importance of your opt-in list. You’ve probably heard it’s a great way to increase your profits and lower your […]

H. Sandra Chevalier-Batik / May 28, 2007

What make YOUR business unique?

…And have you told your potential buyers about it? By Derek Gehl I just got back from an incredible seminar in the UK in a beautiful little town called Bournemouth. It was a terrific seminar with more than 3000 attendees, all PUMPED on the idea of achieving online success. During the weekend I got to […]

H. Sandra Chevalier-Batik / May 26, 2007

Yahoo’s New Ad Platform

Yahoo Search Marketing’s “Panama” Upgrade —Boom or Bust? By Nicole Ephgrave It’s been more than six months since Yahoo Search Marketing rolled out its new ad platform — named “Panama” — to Canada and the U.S. And recently, I’ve been getting a lot of questions from people who want to know, “SO? Is it working […]

H. Sandra Chevalier-Batik / May 24, 2007

Longtail keywords

Internet marketing term of the week: Longtail keywords By Derek Gehl In Nicole Ephgrave’s article on Yahoo Search Marketing’s “Panama” upgrade, she mentions the strategy of bidding on “longtail keywords” as an effective low-cost way to drive targeted traffic to your site. For those of you who aren’t familiar with this term, here’s the IMC […]

H. Sandra Chevalier-Batik / May 22, 2007

If you haven’t made any sales

The top 10 questions you NEED to ask if your site isn’t making any sales By Derek Gehl Imagine: After weeks of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made any sales. Not. One. Single. Sale. Arggh! Don’t despair — we’ve all […]

H. Sandra Chevalier-Batik / May 20, 2007

Successful eMail Campaigns

How to get a high response rate for you email campaign By Derek Gehl Here are five tips you can apply to absolutely any email marketing campaign: Tip #1: Keep your email really PERSONAL: It should sound like you’re talking to a close personal friend. Tip #2: Keep your email SHORT: Try to keep it […]

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