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Knowledge Base

The Five Disciplines

Building a Learning Organization

Four Key Components for a Small Business Marketing Program

The Key to Building A Smart Business

Craft Killer Copy to Sell Your Digital Products

How to Leverage Social Advertising Platforms

Create Marketing Channels That Work

Entering into the Premium WordPress Market

Photo Dropper Plugin Review

15 Tips to Boost Your Search Ranking with a Blog

The Power Of Blog Commenting

Make Your Website Stickier with Navigation Choices

H. Sandra Chevalier-Batik / October 5, 2007

Sub-domains vs. sub-directories

Which are better for building link popularity? By Nicole Ephgrave Do you want the search engines to LOVE you? Then you’ve got to become an online “authority figure” in your industry. The best way to do that is to build a large website filled with lots of content-rich pages your audience will want to link […]

H. Sandra Chevalier-Batik / October 1, 2007

Internet Marketing and Technology

Overcoming the “Technical Learning Curve” By Derek Gehl Here is just one example of an extremely common question that arrives in my inbox on a daily basis… “WHAT IF YOU DO NOT KNOW YOUR WAY AROUND A COMPUTER? What if that is why you are sitting with $1,000 worth of products and cannot use them […]

H. Sandra Chevalier-Batik / September 27, 2007

Does Your Site Have an Opt-In List?

How big is YOUR opt-in list? 1,000s of subscribers? 100s? None? If you’re not successfully growing an opt-in list of people who are likely to buy from you, then you need to get started right away. It’s the key to successful online marketing! See, here’s the thing: most of your visitors to your site are […]

H. Sandra Chevalier-Batik / September 26, 2007

eMail Marketing

How to use email to make your customers and your bank account! — love you By Mitch Tarr One of the greatest benefits of selling online is that you can offer far more personalized service than you’re normally capable of providing in a purely offline setting. “…What?” you might be thinking. “How can you offer […]

H. Sandra Chevalier-Batik / September 24, 2007

eMail Marketing

Why Ignoring Bouncebacks Can Ruin Your Email Success By Derek Gehl If you use email, chances are you have seen a “bounceback” message in your inbox. You get one whenever you send an email to someone and then — for whatever reason — their server rejects the message. The “bounceback” message usually contains the original […]

H. Sandra Chevalier-Batik / September 17, 2007

Online Marketing Communities

“Are free online marketing communities a waste of time?” By Derek Gehl Recently I’ve been getting lots of questions about my exclusive online marketing community, the Internet Entrepreneur Club. Some people want to know why they should bother joining my online community, as opposed to all the “free” marketing forums that are spreading all over […]

H. Sandra Chevalier-Batik / September 16, 2007

Online Catalog Sales

Six tips for making your catalog site more effective By Andrew Mallory Recently we received an email from Bob and Peggy Langevin, who asked us to take a look their site, www.familyshoppingnetwork.net. It’s a catalog site that sells a wide range of different products. As always, I’m delighted to offer a few pointers on how […]

H. Sandra Chevalier-Batik / September 14, 2007

Getting More Internet Sales

Need Some Sales Help? If you’re still struggling to turn your website visitors into paying customers, there’s a good chance your salescopy could use some “tweaking.” After all, your sales copy is the part of your site that does the “heavy lifting.” It needs to establish the problem you’re solving… carefully explain why you’re the […]

H. Sandra Chevalier-Batik / September 12, 2007

What Google Wants

A site Google will NEVER add to its listings By Mitch Tarr A reader named Jack recently wrote us to ask the following: Currently, I am an affiliate for a large network company which provides websites for its affiliates. However, the URL required to reach the website is too long and cumbersome. Accordingly, I use […]

H. Sandra Chevalier-Batik / September 12, 2007

Internet Marketing Sales Copy

Need some help getting more sales? If you’re still struggling to turn your website visitors into paying customers, there’s a good chance your salescopy could use some “tweaking.” After all, your salescopy is the part of your site that does the “heavy lifting.” It needs to establish the problem you’re solving… carefully explain why you’re […]

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Pleiades Services focuses on the art and science of preparing information so that it can be used efficiently and effectively.

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