Effective content writing for search engine optimization
Sandra Hanchard at Hitwise, an on-line research firm, is a recognized expert in her field. Hanchard knows which features make a web site effective and engaging. In a recent white paper, Hanchard touted the benefits of search optimization, user-generated content, like customer reviews and using web statistic tracking capabilities to keep current with customer in-site search patterns. Hanchard has stressed that agile on-line businesses have to use SEO content to bring potential clients to your site and use site statistics to stay in touch with and adapt to the demands of their site visitors.
If those professional observations sound familiar, that’s because your Pleiades Publishing Services web development team has been sharing our experiences with content driven search engine optimization solutions and statistical analysis of the site visitor traffic patterns for the past several years.
Your website is not just an on-line brochure. Savvy internet searchers are looking for content-rich, professionally developed sites that offer them solutions to their business issues. On-line clients want useful, well organized, readily accessible information about your product or service…and they don’t want to spend a long time finding it.
Content development for search engine optimization has evolved into a critical aspect of information-driven web design. Pleiades Publishing Services has been providing content writing services for SEO since 2001 and we offer a complete portfolio of research and writing services. All major search engines are now content-centric and no matter how impressive your link building process, creative, SEO-relevant content is an essential aspect of any professional webmaster’s check-list.
From basic website content, specialized download products, white papers to on-line press releases, every successful website must emphasize relevant information that provides answers to the questions visitors posed to the search engine that directed them to the site. Pleiades research analysts and writers have built a solid reputation for providing both individual and corporate clients customized, effective, content development services.
Pleiades offers the following Search Engine Optimized content development services:
Web Content Development for SEO
Pleiades Publishing Services’ professionally written web content is not only grammatically correct and technically accurate, it is optimized with client-specific keywords. All web content is researched, written, SEO-tested, proofread, and forwarded to the client for review. Our content writers are experienced SEO strategists who routinely produce context-sensitive content, that support the look, feel and sales goals of your site.
Writing Search Engine Optimized Press Releases
Search Engine Optimized, on-line press releases are an integral aspect of web content development. Your clients and potential customers want to learn about you, your team and your company before they take the next step in the purchase cycle. Pleiades Publishing Services’ writers are experienced in all aspects of press release creation for SEO — from content creation, posting the approved press release to the “NEWS” section of the client site, to submission of the press release to all relevant distribution sites. We have been helping our clients share their messages with the world for over seventeen years.
Writing Search Engine Optimized Articles, White Papers and Other On-line Publications
The current internet environment can best be described as content-centric. The internet and search engines that index it, have become the first step for individuals researching a topic, product or service. Providing SEO-friendly, content specific articles is the surest path to attracting and keeping and keeping prospective clients on your site. Writing key-word-rich articles for SEO has to do more than provide content that is easily indexed by search engines to raise search engine rankings, the articles MUST address the original search parameters for the site visitor. Ideally the article will provide additional internal links to other sections of the site. Providing the prospect addition support information within the site keeps the visitor there longer, providing you the opportunity to move from information provider to potential vendor.
Pleiades has been blessed with a diverse client base and our research and writing team consists of subject matter experts trained to develop the exact information product to enhance your site and reinforce your brand position. Whether you need a series of accessible articles for students and their parents or subject-specific research analysis, scientific articles or technical white papers, our research and writing capabilities can provide you the SEO content you need, quickly and at a price small business can afford.
Pleiades has built its business by asking our clients one question. “Is your site making you money?”
If the answer is no, or not enough, our SEO strategist can provide you with the information products to get clients to your site, and provide them with an information experience that will help support the development of an ongoing business relationship.
SEO Support for Existing Web Content
Not all Pleiades content development clients come to us ready to develop a new website. Pleiades understands that budget constraints and other business-related issues sometimes mean adjusting existing content for SEO. We offer SEO proofreading services that involves correcting and optimizing content. Our proofreading for SEO ensures that your existing content is preserved, while adding relevant search engine-friendly text.
Have any SEO questions? Contact our experienced SEO strategists at SEO@PleiadesServices.com and let us review your existing site and make some recommendations to improve your site’s profitability.
Need a new site? Let the Pleiades team help bring your message to the world…and the world to your message.