A feature to feature comparison of the top providers of
eMail marketing software and services
H. Sandra Chevalier-Batik presentation notes from Jan 27, 2010 eDoItHerself Meetup
eMail Marketing is a form of direct marketing that utilizes eMail as a way of efficiently distributing information and marketing materials such as eMail newsletters, advertisements, promotions and fund-raising materials to prospective customers. EMail marketing software (also known as eMail marketing services, eMail marketing solutions and eMail marketing programs) uses an online interface to simplify the process of creating and sending eMails to contact lists of any size. These online interfaces provide the user with templates, designs and eMail creation wizards aimed at simplifying the bulk eMail marketing process from beginning to end. Nearly all eMail marketing companies also offer an easy way for the user to gather contact information, and the user can generate reports at their discretion to evaluate how their eMail marketing campaign performed.
This program will build on Last October’s “Learn How To Use eMail Marketing To Grow Your Business” class. This program will consolidate and organize information about the top providers of eMail marketing services and software so that you can make a side-by-side comparison of the different products and service providers to select the one that best fits your needs.
There are numerous advantages to using eMail marketing versus any other form of advertisement. We will address some of the reasons commercial eMail marketing software might be a good fit for your start-up/small businesses
Cost: When compared to other forms of marketing such as direct mail, magazines or printed newsletters, eMail marketing is less expensive.
Targeting: Save time by organizing your eMail list to only target specific, potential customers while still enjoying the benefits of having low marketing costs.
Reporting: eMail campaigns can be tracked and analyzed. With eMail marketing the user gains the ability to track customers all the way from when they first open the eMail, to when they finalize their transaction.
Timing: eMail marketing campaigns can be created and delivered in a matter of minutes ensuring your materials will still be relevant.
Accessibility: A mass eMail marketing service allows you to actively get your message out to your potential customers, instead of having to wait for them to visit your site.
Advanced Functionality: Specific responses can automatically trigger responses such as sending a predetermined eMail message or updating a customer’s profile information.
Below are reviews of several popular eMail Marketing Services and software products.
The eDoItHerself Meetup is the fourth Thursday of the month.
7 pm —9 pm
911 West Anderson Lane #203
Austin TX, 7875
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