Editorial: The top 5 reasons to open an eBay Store
By Derek Gehl
Derek: Since we had such a phenomenal response to the brand-new “Insider Secrets To Selling on eBay” training system we launched last week, I thought it only appropriate to share a little bit more eBay wisdom to help you start making more money online.
One of our readers, Frank, recently wrote in with the following question:
“I’ve been selling on eBay for approximately six months and have raised my profits to $1,000 each month. My question is, should I do an eBay Store and will it reduce my monthly costs?”
Here’s the answer, Frank: Yes, and yes!
(I love easy questions like this. 😉
However, lower listing fees isn’t the only advantage an eBay Store can offer. Today I’m going to share my top 5 reasons why anyone who’s serious about selling on eBay should open a store as soon as they have a steady supply of products to sell.
Here they are…
Reason #5: More flexibility = more opportunities to sell in the format your buyers like best
Just because you have an eBay Store, it doesn’t mean you have to stop putting your items up for auction! An eBay store allows you to put your products in front of people in a variety of different ways.
My recommendation is to list 80% of your items in your store and 20% as auctions in order to drive more visitors to your store.
Reason #4: More automation = more free time for you!
With an eBay store, it’s far easier for you to automate daily chores such as relisting unsold items, asking for feedback, and keeping track of your inventory. The more you can automate your business, the more time you can spend growing it — and multiplying your profits!
Reason #3: More communication with buyers = more chances to sell to them in the future
When you have your own Store, eBay makes it easy for you to stay in touch with your bidders and customers, by allowing you to create your own store newsletter that eBay will send out on your behalf.
All you have to do is add a link at the top right corner of your store page that says, “Sign up for store newsletter” — and then eBay will automatically send people notices about your latest specials and products for sale.
It’s a great way to put your products right in front of your best potential customers… and encourage them to buy!
Reason #2: More exposure = more traffic
Unlike your regular auction listings, your eBay Store homepage — as well as your store category pages and any custom pages you create — doesn’t disappear once your seven-day auction is over. It has a constant presence on the Web.
And that means those pages can get indexed by the search engines!
So not only will a store help you get tons more exposure on eBay itself, you’ll also be able to put your products in front of a huge number of off-eBay shoppers, as well.
Reason #1: Lower eBay fees = more profits!
As I said at the beginning of this article, when you own an eBay Store, your listing fees are way less expensive.
Just how much will you save? Well, if you run a regular auction for an item that costs $24.99, it’ll cost you 60 cents to insert your listing. But if you have a store, that same item will cost only 5 cents to list! That will add up to huge savings once you start listing a large number of items.
The final value fees are also considerably lower. For example, you have to pay 10% of the total value for every $24.99 item you sell through a regular auction. But when you own a store, you only have to pay 5.25% of the total value.
And money saved = more profits for you!
A basic monthly eBay Store subscription costs just $15.95 — so if you’re selling 20 or more products a month, you’ll definitely find it worth your while.
I hope that helps, Frank! Keep in touch and let us know how you’re doing with your eBay business.
And for anyone else who would like to know more about how to achieve financial freedom selling in the world’s largest marketplace — while working just a few hours a week — please visit:
To your success…
Reprinted with permission from The IMC Insider | August 20, 2007 | Issue #161
The IMC Insider
Helping Real People create wealth and freedom with Internet businesses since 1996