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You are here: Home / Knowledge Base / Technology Modernization / Website Development Services / Opt-IN eMail Readership Is High

H. Sandra Chevalier-Batik / March 27, 2009

Opt-IN eMail Readership Is High

Did you know…

eMail IconAccording to a new survey from Merkle, eMail marketing continues to be a strong and effective way to communicate with site visitors and customers in today’s challenging economic climate.

The survey found that 59% of all eMail users spent twenty minutes or more with opt-in e-mails every week, and just over one-quarter of those surveyed spend an hour or more reading these e-mails every week!

When it comes to percent of time spent with e-mail by category, only the “friends and family” category came before time spent with permission-based eMail. Opt-in e-mail even beat out the “work” category!

All of this means that site visitors who opt-in to eMail newsletter programs are willing to spend time engaged in the business-that’s big news, considering our Pleiades WebCenter solution offers that very feature! At a time when businesses are trying to figure out how to draw customers, the benefits of opt-in eNewsletter.

How can Pleiades WebCenter help you bring your message to the world.

Contact  your Pleiades WebCenter Team about how we can help you use internet marketing to increase your sales.

Filed Under: Website Development Services Tagged With: eMail Marketing, eMail Newsletters, Internet Marketing, Opt-In

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