Does Your Site Have an Opt-In List?

How big is YOUR opt-in list?
1,000s of subscribers? 100s?

None?

If you’re not successfully growing an opt-in list of people who are likely to buy from you, then you need to get started right away.

It’s the key to successful online marketing!

See, here’s the thing: most of your visitors to your site are NOT going to buy from you the first time they come to your site. And unless you give them a reason to come back, they’ll probably never return to your site again.

Goodbye, potential customer…

So you have to start developing a strong relationship with all of your visitors as soon as they come to your site. You do this by offering to send them helpful free information they can actually use. (In other words, your “opt-in offer.”)

Your opt-in offer can be a free newsletter, a report, a white paper, or anything else you think they’d like to have. The important thing is, it’s got to be something VALUABLE. You want to make them love you!

That way, they’ll be excited to open your emails — and you’ll have many more opportunities to drive them back to your website whenever possible.

Now, the key to getting your visitors to sign up for your opt-in offer is to write a very specific, benefit-rich offer, and make sure you locate it carefully on your site.

You’ve got to…

• Emphasize benefits, not features — Writing opt-in copy is like writing headlines. You want to make sure people know what’s in it for THEM if they give you their email address.For example, they don’t want to know they’re going to get a free newsletter. They want to know they’ll receive weekly tips about how they can improve their health, make more money, etc.
• Include a call to action — TELL you visitors what you want them to do, don’t just put a “subscribe” button at the bottom of your offer and hope for the best! For example: “To receive your FREE report (valued at $47) fill your name and email address in the spaces below, and  click “subscribe.”
• Include a link to your privacy policy — People are pretty touchy about giving up their email addresses these days (and who can blame them), so you need to reassure them that you’re not going to share their personal information with anyone.

The LOCATION of your opt-in offer is as important as your copy:

• Do you have a long salesletter? If you’re using long copy on your site, I recommend you put you opt-in form right in the letter itself, around the second ‘page’ of information.
• Not using a long salesletter? Make sure you get your opt-in form into the first fold of your site. Most people usually add it to the left-hand column of their site, just under the navigation menu.

Regardless of where you put your opt-in offer on the site, you should also consider using a HoverAd. These are animated ads that drop down from the top or side of the screen when a visitor lands on your site, and floats (or hovers) above the homepage.

Visitors can enter their names and email addresses right into the ads, and they’re a GREAT way of drawing extra attention to your opt-in offer.

If you follow these few simple rules, you should be on your way to growing a large and responsive opt-in list in no time — which in turn will lead to more sales.

If you have any questions about opt-in lists, or email marketing in general, please contact the Internet Entrepreneur Club.


Derek Gehl, CEO
The Internet Marketing Center

P.S. If you already have an opt-in offer on your homepage, but you’re still not getting as many subscribers as you’d like, you should definitely consider adding a HoverAd to your site. For
more information visit:

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