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You are here: Home / Knowledge Base / Marketing Strategy / Term of the week: ISPs

H. Sandra Chevalier-Batik / June 8, 2007

Term of the week: ISPs

“ISP” stands for “Internet Service Provider.”

By Derek Gehl

In Andrew’s article on buying email lists, he talks about the danger of getting your emails blocked by the major ISPs.

Your ISP is the company that provides you with access to the Internet. AOL, Earthlink, and AT&T are three examples of ISPs.

The ISP is (or should be) connected to the Internet 24 hours a day. If you have telephone dial-up access, your computer’s modem dials the phone number of the ISP, which then connects you to the Internet and allows you access to your email and the World Wide Web.

If your ISP provides high-speed cable or DSL service, you have access to the Internet 24 hours a day – whenever your computer is turned on.

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Filed Under: Marketing Strategy Tagged With: "Opt-In" list, buying email lists, eMail, Internet Service Provider, ISP

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