“But the other gurus told me
to not worry about Google!”
By Derek Gehl
Recently I’ve been hearing about a handful of Internet marketing “gurus” who seem to be intentionally misleading people. They’re saying you DON’T need to worry about getting good rankings in Google, Yahoo! and MSN.
That’s news to me!
Apparently, these gurus are telling people to focus only on traffic strategies like pay-per-click search engines, free content, blogging, and viral videos. They’re saying not to worry about organic search marketing because it’s a waste of time.
Now all those other strategies are valuable sources of traffic… but they don’t hold a candle to the free search engines!
I’m going to be blunt, and I’m sure I’ll ruffle some feathers when I say this — but the fact is, anyone who says that Google, Yahoo! and MSN are a waste of time doesn’t know how to get good rankings for their own sites!
But instead of admitting they don’t know how to market their own businesses in the search engines, they’d rather lie to their students and say it’s not important. And that is doing a HUGE disservice to their students and damaging their chances of success.
I’ll be the first to admit: getting top search engine rankings is not an overnight job. But it’s not what I’d call exceptionally difficult.
With the right information — and a systematic approach to building a solid SEO campaign that gives the search engines what they’re looking for — you will get good rankings eventually.
The more competitive your market, the longer this can take… but persistence will pay off.
Does the benefit justify the effort? Well, in my humble opinion… absolutely.
Research has shown that a listing in the organic search engines will get 3 times as many click-throughs as the equivalent pay-per-click listing. AND, it’ll have a 17% higher sales conversion! Those numbers sound good to me 🙂
Search engine marketing isn’t rocket science. It’s a process. If you follow that process and stay on top of the latest tips and tricks you’ll definitely see a profit.
If you have no idea what the process is and what YOU need to do to get a top ranking for your site, learn more at:
These comprehensive videos walk you through all the steps you need to take to get your site listed at the top of the search engines in the shortest time possible.
Happy Search Marketing!
Derek Gehl
Leave a Reply