Do you panic at the thought of
writing your own promotional eMail?
Here’s something you should know…
Writing an eMail is 95% rules and only 5% creativity –so as long as you stick to the rules, you’ll write an email that’s suitable for sending to your customers every time!
And what are the rules?
Glad you asked 😉
Hypnotize the reader with compelling benefits — The most effective email promotions grab readers’ attention with compelling benefits that speak directly to the readers’ deepest desires and greatest fears.
Benefits build the value you need to drive people to act when presented with your call to action.
Choose your tone and transfer ownership — Whenever possible, write your email like you were talking to a friend. Be informal, use contractions, and don’t be afraid to start a sentence with “and” or “but.”
To transfer ownership, you want to make sure your reader can actually picture themselves using your product.
Use automation to create personalized offers — Nothing is more appealing to people than the ‘sound’ of their own names, and nothing grabs someone’s attention faster than something that affects them directly!
We don’t recommend you try to get yours subscriber to purchase directly from your eMail. Instead, you should ask them to “click here now to learn more,” or something similar.
While the content of your email is important, how it LOOKS makes a big impact on readers, too. Here is how to format your eMail…
Width — Be sure to format your email message in a table that is not over 420 pixels wide. If you exceed that, your message may be cut off on the right side of the screen — or at the very least, not print properly.
Images — Try to avoid using graphics whenever possible. People with slow connections will have trouble downloading them, and people reading your message offline won’t see them at all.
Bolding — Use bolding just to emphasize the biggest and best benefits in the offer. You should be able to scan the message and instantly understand the biggest benefits.
Bullets — Using bulleted points is one of the best ways to break up your copy and make some of your key points really stand out. As will all formatting techniques, make sure to don’t swamp your email with bullet points.
Finally, once you’ve written the letter, give it a final “scan test.” Set it aside for an hour, then return to it with fresh eyes BUT don’t read it word for word. Scan over the letter and see which sections jump out at you. Make sure that those sections contain the key benefits.
Stick to these few simple rules, and you’ll have no trouble turning out emails that get a response — because your customers actually WANT to receive them!
If you have any questions about the rules of writing eMails, click here now to learn more:
Best wishes for your success,
Derek Gehl, CEO
The Internet Marketing Center
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