No opt-in list?

You could be ignoring

80% of your potential profits

By Andrew Mallory,
One of Internet Marketing Center’s top Internet Entrepreneur Club experts.

If you’ve been involved in online marketing for very long, you’ve heard about the importance of your opt-in list.

You’ve probably heard it’s a great way to increase your profits and lower your costs.

And guess what? It is. A healthy opt-in list can increase your revenue by 80% or more.

But as with all things, it only works if it’s done properly. There’s a right way and a wrong way to grow an opt-in list. And today I’m going to tell you about the four essential opt-in rules you absolutely must follow if you want to grow your list the RIGHT way.

Opt-in rule #1: Offer valuable content

What can you offer that makes you stand out from your competitors — and convinces people give you their email address? (Or “eddress,” as I like to call them.)

It had better be valuable. Otherwise no one will take you up on your offer. If you don’t want the long-term commitment of writing a newsletter then offer something else. Special reports, articles, worksheets or other downloadable information products are all great enticements.

It just has to be something your visitors really want. Otherwise, you’re doing yourself more harm than good.

Think about it for a moment: Have you ever signed up for a newsletter and been disappointed? Maybe you were sent a bunch of stale content you’d seen in a hundred places already. Maybe you got a badly written ad for some old affiliate product. Maybe you were sent a ton of spam.

Or maybe you got nothing at all.

How did you feel about it? Did it make you want to go back to the website where you signed up for the newsletter — and buy something from that company?

Probably not.

Opt-in rule #2: Put it right in front of your visitors’ faces

The two best places to put your opt-in offer used to be in the top left or top right corner of your webpage.

“What?” You may be thinking. “Used to be?”

That’s right, used to be.

These days, the best way to build an opt-in list is to put a Hover Ad right on your site. Yes, the ads that slide across the top of a web page and ask people to sign up for an offer really DO work.

They work very well, in fact.

You should still include your opt-in offer in a prominent location on every page of your website. But once you give Hover Ads a try, I guarantee they’ll easily outperform every single “traditional” ad on your site.

Opt-in rule #3: Present them with a well-written compelling offer

The best-performing opt-in ads do a lot of work with just a few words. Don’t waste those words by telling people the obvious — e.g., that they should type their first name, last name, and email address into boxes that are clearly labeled, “first name,” “last name” and “email address.”

Here’s an example of what I mean:

“Just put in your
First name
Last name
and email
address to get
our report.”

Don’t you think you could use that space to say something more important, more valuable, more convincing to your visitors?

A good opt-in offer needs to be compelling and specific. And it needs to focus on the offers’ best benefit, such as:

• Learn from the best!
• Exclusive weekly
• Tips from top professionals
• $120.00 value
• Yours free!

Your opt-in offer has to answer your visitors’ number-one question: “What’s in it for me?”

Opt-in rule #4: Win their confidence by showing that you value their privacy

If you can get prospects to give you their “eddress” with only the promise of a “free newsletter,” then more power to you.

But chances are you’re competing in a market that’s getting more crowded all the time — and your visitors are more guarded about sharing their private information.

Because that’s what an e-ddress is: a key to their privacy.

To reassure them, put a link to your privacy policy immediately below your opt-in offer, where your visitors can’t fail to see it.

But the anchor text for the link doesn’t need to be “privacy policy”. It’s better to phrase your anchor text as a benefit, such as “We Never Spam.”

So there they are… the four essential rules to presenting a good opt-in offer. The most important thing to remember is that your opt-in offer is the beginning of a relationship, not the end of an action. If you fail to deliver on your promise then you’re wasting your time and energy and undermining your own credibility.

BUT: if you consistently over-deliver on your promise — and continue to send quality information to your subscribers, building a strong relationship with them — then your list will be full of people who are far more likely to buy your products.

In fact, by growing a healthy opt-in list you’re bound to see your profits leap by 80% or more within just a few short months!

Internet Marketing Training
Why reinvent the wheel if you don’t have to? Get step-by-step training and support from experienced Internet marketers… and for a lot less than you might think!