Forget looking for opportunity, look for and solve problems.
You are a creative, professional who has identified a problem, and come up with a solution. You have implemented, tested and quantified the results. Your idea not only solves a problem, it is cost effective and easy to use.
NOW WHAT?
Innovations and new product ideas are valuable assets of a business and need to be protected so another individual or company does not infringe upon your organization’s intellectual property rights.
How do we protect our proprietary process or product and how do we monetize the solution?
Protecting Your Ideas
It’s not easy to think about ideas as property, but for some businesses it’s vital. Most of us have had an idea for a new product or service only to dismiss, postpone, or neglect it. Sometimes we later find that others had the same idea, but took it to market before we did. By that time, it is too late for us to take advantage of the idea.
Ideas are relatively easy to come by, but inventions are more difficult to produce. It takes knowledge, time, money, and effort to refine an idea into a workable invention, even on paper. Turning an invention into an innovation – a new product accepted by the marketplace – takes effort and a little luck. There are substantial barriers in the path of those who pursue innovation. Overcoming them requires careful planning and plenty of input from others.
Hundreds of thousands of inventors and innovators file each year for protection under U.S. patent, trademark, and copyright laws. However, it can be hard to decide which of the three vehicles is most appropriate for the protection of a particular invention. Although a single product or service may require a patent, a trademark, and a copyright, each category protects a distinct aspect of a creative work or expression.
Patents, copyrights, and trademarks, as well as know-how or trade secrets, are often collectively referred to as intellectual property. Many firms have such property without even being aware of it or of the need to take measures to protect it.
Many people’s notions of intellectual property are unrealistic. Some believe, for example, that simply having a patent on a product will enable one to succeed in the marketplace. Consequently, they may spend thousands of dollars to obtain the exclusive rights to market something that no one wants or can afford to buy. Others may decide that intellectual property protection is not worth the trouble.
People who may not be interested in protecting their own rights must still take precautions to avoid infringing on the rights of others. This calls for more than the avoidance of copying. Some copying is unavoidable, but one can easily infringe on the rights of others without deliberately imitating specific features of goods or services.
For the record, I’m not a lawyer, I don’t even play one on TV and I did not stay at a Holiday In Express last night. I’m just a retired Small Business Development Center (SBDC) counselor, who knows where to look stuff up — both online and in real life In this case my source is an SBA report on Intellectual Property Rights.
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