Using the Web to Promote Your Businesses:

Claim Your Google Maps Listing NOW From The Folks at Internet Marketing Tips… Have you claimed your listing in Google Maps and made sure the information it displays is accurate? If not, you need to do it NOW — even if you don’t have a website yet. This step is vital. Local Search — including […]

Expanding or More Clearly Defining Your Business Focus

Business Stat Charts

Where to Find the Business Statistics You Need Those of us in the graphic arts / electronic and print publishing field have often commented that our business volume should be considered a leading economic indicator. Recent changes in the American economic environment seem to have motivated a new wave of entrepreneurs who want to take […]

How to produce and use competitive analysis

Competitive Analysis

In a previous Blog, The Hidden Cost of Competition, I referred to the type of competitive analysis required for the business planning process. This, however, is not the only use for a well-executed competitive analysis. Many of Pleiades Publishing Services clients are serial entrepreneurs. These clients start an enterprise with the end in mind … […]

The Hidden Cost of Competition

Competition Report

Watch For Unintended Consequences Recently, while working with web content development clients, I’ve noticed an increased preoccupation with perceived competition within a market segment. The topic usually surfaces during conversations concerning product positioning, branding and differentiation of products and services. There is big difference between professional benchmarking to improve your business processes, and unhealthy fixation […]

Managing the Marketing Plan

Marketing Program

Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing   Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies […]

The “Perfect” Website

Http://www

A Cautionary Marketing Tale Our SBDC small business marketing case studies continues with, “I can’t start marketing; my website isn’t done yet.” Pleiades Publishing Services produced its first client-funded website in 1994. As wonderful as we thought that website was, and even knowing that our “First Paying Website Client” got  his “First Client” directly from that […]

The Fearless Trade Show Warrior

Jobs and Wozniak

A Cautionary Marketing Tale The Fearless Trade Show Warrior And the the Enchanted Perfect Sales Letter “The Industry trade show was really worth the expense, the customer response was great; but I can’t follow up on these leads yet because my sales letter isn’t ready.” OK this statement rates a double “WHAT??” I sometimes refer […]

The “Early and Often School of Marketing”

meetup marketing

Have You Marketed Your Business Today? I wanted to stress the importance of doing some marketing immediately. Small business owners must market daily even if all the pieces of your marketing plan are not yet in “perfectly” place. Think Joe Vitale… he markets his books for pre-sale months before they are available at stores and […]

Marketing — Special Events and Outreach

Marketing. and Selling

Marketing Basics Special Events and Outreach Get a booth at a fair/trade show attended by your target market. Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women’s business center. Describe how the organization helped you. Give a speech or volunteer […]

Customer Service and Customer Relations

Marketing Montage

Marketing — Review of the Basics Customer Service and Customer Relations Ask your clients to come back again. Return phone calls promptly. Set up an auto responder email system to easily respond to customer inquiries. Use voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such a business hours, […]