Where to Find the Business Statistics You Need Those of us in the graphic arts / electronic and print publishing field have often commented that our business volume should be considered a leading economic indicator. Recent changes in the American economic environment seem to have motivated a new wave of entrepreneurs who want to take […]
Market Research
Small Business Marketing — Best Practices
Marketing 101 —Review of The Basics To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence […]
Life in the Wild, Wild Net — Part One
Monetize, Monetize, Monetize! My partner, Nick Batik and I recently attended the T. Harv Eker Millionaire Mind Intensive three day seminar. It was a life changing experience. We were so enthusiastic about the experience and the other business owners we met during that weekend, we developed the website, The Millionaire Mind Support Network™ The site […]
Protect Your Name — Register It and Buy The Domain
Name, Name, Who Has The Name I am worried about using a name for my business that someone else may already be using. How would I go about researching a name I want to use for my new business? There are a number of sources that you can use to research an existing business name. […]
Discovering Your Service or Product’s Benefits
Before We Can Write Sales Copy, We have To Understand Your Service or Product’s Benefits To identify your product’s benefits, you must consider your customers’ needs. Imagine yourself in your customers’ shoes, talk to them directly, or conduct surveys asking about their needs and perceptions. If possible, hire an independent firm to conduct a focus […]