Your website is not just an on-line brochure. Savvy internet searchers are looking for content-rich, professionally developed sites that offer them solutions to their business issues. On-line clients want useful, well organized, readily accessible information about your product or service…and they don’t want to spend a long time finding it.
Internet Marketing
Opt-IN eMail Readership Is High
Did you know… According to a new survey from Merkle, eMail marketing continues to be a strong and effective way to communicate with site visitors and customers in today’s challenging economic climate. The survey found that 59% of all eMail users spent twenty minutes or more with opt-in e-mails every week, and just over one-quarter […]
Finding New Customers Online
Did you know… According to eMarketer, small businesses in the US plan to continue using the Web to advertise their business! The online marketing researcher cites data showing that 53% of those surveyed will focus on generating new customers and clients this year! But other findings that eMarketer collected show a startling number of companies […]
Developing a Successful Website
Successful websites directly or indirectly make you money Many of our web content development clients have asked why it is important that our writers understand every aspect of their product or service features and benefits before they start the project. The detailed drill-down is necessary because we always write with the end in mind. All […]
Internet Marketing 4 Steps To Success
Discover the #1 FATAL mistake most online entrepreneurs make when first starting out… And how YOU can avoid it! By Derek Gehl [youtube]wbnYpynvpnA[/youtube]
The “Perfect” Website
A Cautionary Marketing Tale Our SBDC small business marketing case studies continues with, “I can’t start marketing; my website isn’t done yet.” Pleiades Publishing Services produced its first client-funded website in 1994. As wonderful as we thought that website was, and even knowing that our “First Paying Website Client” got his “First Client” directly from that […]
Internet Marketing — Establishing a Web Presence
Getting On Line When we started this marketing journey at the beginning of the month, we were discussing action steps — the need to take steps every day, even ‘baby steps’ to reach our business goals. For many of us, the need for the “perfect something” meant that “Nothing” went out the door. It is […]
Opt-In eMarketing
Overview of Opt-In eMarketing eMail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it’s a bargain compared to traditional direct mail at $1 […]
The End of Business as Usual
The Cluetrain Manifesto: The End of Business as Usual Pleiades Publishing Services clients and our Blog readers are primarily small and emerging business owners. A large number are home-based businesses enterprises. As a retired SBDC counselor and as a business blogger I often am asked to respond to variations of the following statement, “I’m just […]
7 Topics For a Killer Viral eBook
Information — in the form of eBooks — is THE best thing to sell when you are starting an Internet business After all, when you sell an eBook you can make countless duplications of it at NO additional cost. Your manufacturing, stocking, packaging AND delivery costs are non-existent. That means your profit margin is 100%! […]