Did you know… Nielsen Online’s research conducted during the holiday shopping season found that customer reviews were a huge factor in shoppers’ decisions to buy. “Customer reviews are an important research tool for online consumers with 71 percent agreeing that consumer reviews make them more comfortable that they are buying the right product,” Nielsen’s experts […]
eCommerce
Two Big Reasons To Get Online
Bargains and Convenience Consumers are choosing web-based businesses over brick-and-mortar stores. Why? Internet Marketing expert, Derek Gehl cites The E-tailing Group and ATG’s survey conducted in October 2008 that shows 80% of respondents saying they’ve turned to online shopping to save cash. “Consumers are increasingly turning to the Internet as a way to save money,” […]
Developing a Successful Website
Successful websites directly or indirectly make you money Many of our web content development clients have asked why it is important that our writers understand every aspect of their product or service features and benefits before they start the project. The detailed drill-down is necessary because we always write with the end in mind. All […]
Internet Marketing — Establishing a Web Presence
Getting On Line When we started this marketing journey at the beginning of the month, we were discussing action steps — the need to take steps every day, even ‘baby steps’ to reach our business goals. For many of us, the need for the “perfect something” meant that “Nothing” went out the door. It is […]
Marketing — Special Events and Outreach
Marketing Basics Special Events and Outreach Get a booth at a fair/trade show attended by your target market. Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women’s business center. Describe how the organization helped you. Give a speech or volunteer […]
Why Every Business Needs a Web site
Small Businesses needs an Internet Strategy in 2009 With every passing year, small- and medium-sized businesses that don’t have a Web site are losing their competitive edge. And since the Web is quickly becoming a beacon of light during a dark and dismal economic crunch, there’s a strong possibility that a Web presence could save […]
eTailing Survey Results
Did you know… The E-Tailing Group’s latest consumer survey reveals that the Web is definitely the preferred shopping channel for multi-channel shoppers. While only 44% said they’d be shopping in brick-and-mortar stores, 49% of respondents said they intend to shop online during the holiday season. Those online shoppers had a variety of reasons for choosing […]
$625.2 Billion of Web-influenced Store Sales
Did you know… eMarketer reports that Web-influenced store sales will reach $625.2 billion this year. That means all the consumers out there researching products and services will be prompted to make a purchase in the brick-and-mortar store. eMarketer also predicts that from 2007 to 2012, online-influenced store purchases are going to grow at about 19% […]
State of Retailing Online Profitability
Pleiades WebCenter Business Update Did you know… According to Shop.org‘s “State of Retailing Online Profitability, Economy and Multichannel” report released last month, 81% of survey respondents said that e-commerce was profitable for their business in 2007. In fact, 75% said their e-commerce solution was more profitable last year than in 2006—a trend that’s expecting to […]
eBay As Internet Business Strategy
How to use eBay to promote a “regular” Internet business By Jim Kobialko A lot of you wrote in with questions about eBay after the article I wrote in last week’s newsletter (titled “eBay or a ‘regular’ business — which is better?”) For example, a reader named Pearl asked, “How do you introduce your products […]