Did you know… According to a new survey from Merkle, eMail marketing continues to be a strong and effective way to communicate with site visitors and customers in today’s challenging economic climate. The survey found that 59% of all eMail users spent twenty minutes or more with opt-in e-mails every week, and just over one-quarter […]
Knowledge Base
Finding New Customers Online
Did you know… According to eMarketer, small businesses in the US plan to continue using the Web to advertise their business! The online marketing researcher cites data showing that 53% of those surveyed will focus on generating new customers and clients this year! But other findings that eMarketer collected show a startling number of companies […]
Developing a Successful Website
Successful websites directly or indirectly make you money Many of our web content development clients have asked why it is important that our writers understand every aspect of their product or service features and benefits before they start the project. The detailed drill-down is necessary because we always write with the end in mind. All […]
Common Decision-Making Mistakes
Sound decision-making is a critical entrepreneurial skill set. Developing even a relatively straight forward WordPress site requires dozens of decisions; each of which can define your brand or effect the position of your enterprise within a category, We have found that developing a website or a marketing campaign can be an extremely stressful time for […]
Ten Steps to Sound Decision-Making
The Decision Process This process can be applied to any situation where you need to make an important decision. If you follow these ten basic steps, you will find yourself making wiser decisions in your professional as well as your personal life. 1. Define, as specifically as possible, what the decision is that needs to […]
Can You Make a Decision?
Decisions, decisions, decisions… When starting and implementing a major marketing initiative like upgrading to a WordPress site, expanding an existing WordPress site, or designing a new logo and updating your corporate identity package, it seems like every time we turn around, we have to make more decisions. The question is, “Are you a good decision […]
Expanding or More Clearly Defining Your Business Focus
Where to Find the Business Statistics You Need Those of us in the graphic arts / electronic and print publishing field have often commented that our business volume should be considered a leading economic indicator. Recent changes in the American economic environment seem to have motivated a new wave of entrepreneurs who want to take […]
How to Produce and Use Competitive Analysis
In a previous Blog, The Hidden Cost of Competition, I referred to the type of competitive analysis required for the business planning process. This, however, is not the only use for a well-executed competitive analysis. Many of Pleiades Publishing Services clients are serial entrepreneurs. These clients start an enterprise with the end in mind … […]
The Hidden Cost of Competition
Watch For Unintended Consequences Recently, while working with web content development clients, I’ve noticed an increased preoccupation with perceived competition within a market segment. The topic usually surfaces during conversations concerning product positioning, branding and differentiation of products and services. There is big difference between professional benchmarking to improve your business processes, and unhealthy fixation […]
Internet Marketing 4 Steps To Success
Discover the #1 FATAL mistake most online entrepreneurs make when first starting out… And how YOU can avoid it! By Derek Gehl [youtube]wbnYpynvpnA[/youtube]