Pleiades Publishing Services is in the business of producing marketing material for our clients. We design business cards, product line cards, full-blown marketing kits and websites. I can’t tell you how many times, we have delivered printed materials to a client’s office and wished them well for whatever “first-ever” business-networking event they were attending. We […]
Marketing Strategy
Networking for Business Growth
Pleiades WebCenter Business Update A Great Web Site Isn’t Always Enough This week we’ve got more great advice about networking from the renowned Father of Modern Networking, Ivan Misner. We’ve talked about how networking can help you cultivate referrals before, but Misner has some additional insight. “Networking for business growth must be strategic and focused…everything […]
Promote Your Products…
…With eMail Marketing Are you nervous about using eMail marketing…even though it can add THOUSANDS of extra dollars to your bottom line? Unfortunately for all of us legitimate email marketers, the spammers out there have created a climate of fear around using email to promote products. Who the heck wants to be accused of spamming, […]
Selling Your Local Services On-line
Attention professionals: Attention professionals: Here’s How You Sell Your Local Services Online By Andrew Mallory We often get emails from professional service providers — such as real estate agents, dentists, or lawyers — who want to know how they can use a website to effectively market their services to potential customers. Most people think of […]
Promotional eMail
Do you panic at the thought of writing your own promotional eMail? Here’s something you should know… Writing an eMail is 95% rules and only 5% creativity –so as long as you stick to the rules, you’ll write an email that’s suitable for sending to your customers every time! And what are the rules? Glad […]
Successful eMail Promotions
Do you hesitate to send email to your subscribers and customers? If you’re one of the people who worries that your customers will think you’re spamming if you send them email — no matter HOW useful the information is — I urge you to reconsider. The truth is, when you do your email marketing right, […]
Small Business Marketing
Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies include […]
eMail Marketing
How to use email to make your customers and your bank account! — love you By Mitch Tarr One of the greatest benefits of selling online is that you can offer far more personalized service than you’re normally capable of providing in a purely offline setting. “…What?” you might be thinking. “How can you offer […]
eMail Marketing
Why Ignoring Bouncebacks Can Ruin Your Email Success By Derek Gehl If you use email, chances are you have seen a “bounceback” message in your inbox. You get one whenever you send an email to someone and then — for whatever reason — their server rejects the message. The “bounceback” message usually contains the original […]
Online Marketing Communities
“Are free online marketing communities a waste of time?” By Derek Gehl Recently I’ve been getting lots of questions about my exclusive online marketing community, the Internet Entrepreneur Club. Some people want to know why they should bother joining my online community, as opposed to all the “free” marketing forums that are spreading all over […]