Claim Your Google Maps Listing NOW From The Folks at Internet Marketing Tips… Have you claimed your listing in Google Maps and made sure the information it displays is accurate? If not, you need to do it NOW — even if you don’t have a website yet. This step is vital. Local Search — including […]
Marketing Strategy
eMail-Marketing — Services and Software Review
A feature to feature comparison of the top providers of eMail marketing software and services H. Sandra Chevalier-Batik presentation notes from Jan 27, 2010 eDoItHerself Meetup eMail Marketing is a form of direct marketing that utilizes eMail as a way of efficiently distributing information and marketing materials such as eMail newsletters, advertisements, promotions and fund-raising materials […]
Finding New Customers Online
Did you know… According to eMarketer, small businesses in the US plan to continue using the Web to advertise their business! The online marketing researcher cites data showing that 53% of those surveyed will focus on generating new customers and clients this year! But other findings that eMarketer collected show a startling number of companies […]
Expanding or More Clearly Defining Your Business Focus
Where to Find the Business Statistics You Need Those of us in the graphic arts / electronic and print publishing field have often commented that our business volume should be considered a leading economic indicator. Recent changes in the American economic environment seem to have motivated a new wave of entrepreneurs who want to take […]
How to Produce and Use Competitive Analysis
In a previous Blog, The Hidden Cost of Competition, I referred to the type of competitive analysis required for the business planning process. This, however, is not the only use for a well-executed competitive analysis. Many of Pleiades Publishing Services clients are serial entrepreneurs. These clients start an enterprise with the end in mind … […]
The Hidden Cost of Competition
Watch For Unintended Consequences Recently, while working with web content development clients, I’ve noticed an increased preoccupation with perceived competition within a market segment. The topic usually surfaces during conversations concerning product positioning, branding and differentiation of products and services. There is big difference between professional benchmarking to improve your business processes, and unhealthy fixation […]
Internet Marketing 4 Steps To Success
Discover the #1 FATAL mistake most online entrepreneurs make when first starting out… And how YOU can avoid it! By Derek Gehl [youtube]wbnYpynvpnA[/youtube]
Managing the Marketing Plan
Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies […]
The “Perfect” Website
A Cautionary Marketing Tale Our SBDC small business marketing case studies continues with, “I can’t start marketing; my website isn’t done yet.” Pleiades Publishing Services produced its first client-funded website in 1994. As wonderful as we thought that website was, and even knowing that our “First Paying Website Client” got his “First Client” directly from that […]
The Fearless Trade Show Warrior
A Cautionary Marketing Tale The Fearless Trade Show Warrior And the the Enchanted Perfect Sales Letter “The Industry trade show was really worth the expense, the customer response was great; but I can’t follow up on these leads yet because my sales letter isn’t ready.” OK this statement rates a double “WHAT??” I sometimes refer […]