Let your passions guide you By Derek Gehl If you’ve been reading this Blog for a while, you know that one of the central tenets of the “IMC philosophy” is this: If you’re thinking about starting an online business, you should base that business on your own personal skills or interests. In my experience, people […]
Promotional eMail
Do you panic at the thought of writing your own promotional eMail? Here’s something you should know… Writing an eMail is 95% rules and only 5% creativity –so as long as you stick to the rules, you’ll write an email that’s suitable for sending to your customers every time! And what are the rules? Glad […]
Successful eMail Promotions
Do you hesitate to send email to your subscribers and customers? If you’re one of the people who worries that your customers will think you’re spamming if you send them email — no matter HOW useful the information is — I urge you to reconsider. The truth is, when you do your email marketing right, […]
Small Business Marketing
Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies include […]
Sub-domains vs. sub-directories
Which are better for building link popularity? By Nicole Ephgrave Do you want the search engines to LOVE you? Then you’ve got to become an online “authority figure” in your industry. The best way to do that is to build a large website filled with lots of content-rich pages your audience will want to link […]
Internet Marketing and Technology
Overcoming the “Technical Learning Curve” By Derek Gehl Here is just one example of an extremely common question that arrives in my inbox on a daily basis… “WHAT IF YOU DO NOT KNOW YOUR WAY AROUND A COMPUTER? What if that is why you are sitting with $1,000 worth of products and cannot use them […]
Does Your Site Have an Opt-In List?
How big is YOUR opt-in list? 1,000s of subscribers? 100s? None? If you’re not successfully growing an opt-in list of people who are likely to buy from you, then you need to get started right away. It’s the key to successful online marketing! See, here’s the thing: most of your visitors to your site are […]
eMail Marketing
How to use email to make your customers and your bank account! — love you By Mitch Tarr One of the greatest benefits of selling online is that you can offer far more personalized service than you’re normally capable of providing in a purely offline setting. “…What?” you might be thinking. “How can you offer […]
eMail Marketing
Why Ignoring Bouncebacks Can Ruin Your Email Success By Derek Gehl If you use email, chances are you have seen a “bounceback” message in your inbox. You get one whenever you send an email to someone and then — for whatever reason — their server rejects the message. The “bounceback” message usually contains the original […]
Online Marketing Communities
“Are free online marketing communities a waste of time?” By Derek Gehl Recently I’ve been getting lots of questions about my exclusive online marketing community, the Internet Entrepreneur Club. Some people want to know why they should bother joining my online community, as opposed to all the “free” marketing forums that are spreading all over […]