Your website is not just an on-line brochure. Savvy internet searchers are looking for content-rich, professionally developed sites that offer them solutions to their business issues. On-line clients want useful, well organized, readily accessible information about your product or service…and they don’t want to spend a long time finding it.
Keeping Your Website Fresh and Relevant
Your website can be designed to be a stand alone sales site, or as an introduction to your business products and services. As a business owner, you must keep your focus on the needs of your potential clientele while developing your website and supporting marketing literature. When you approach business prospects, do you take the time to find out what their specific business needs are and incorporate that business intelligence into your web presence?
New Web Tools to Simplify Your Schedule
There are several new web-based tools to help you avoid the countless phone calls and emails usually associated with organizing any meeting.
Customer Reviews Pack a Punch!
Did you know… Nielsen Online’s research conducted during the holiday shopping season found that customer reviews were a huge factor in shoppers’ decisions to buy. “Customer reviews are an important research tool for online consumers with 71 percent agreeing that consumer reviews make them more comfortable that they are buying the right product,” Nielsen’s experts […]
Using Social Networks in Business
Social Networking 101 We’ve all heard it: Sign up with Twitter, put up a profile on Facebook, MySpace, or LinkedIn, email everybody in the world, then sit back while “viral marketing” drives millions of people to you, and after just a few days you retire as a billionaire. OK class, who here sees the […]
Opt-IN eMail Readership Is High
Did you know… According to a new survey from Merkle, eMail marketing continues to be a strong and effective way to communicate with site visitors and customers in today’s challenging economic climate. The survey found that 59% of all eMail users spent twenty minutes or more with opt-in e-mails every week, and just over one-quarter […]
Two Big Reasons To Get Online
Bargains and Convenience Consumers are choosing web-based businesses over brick-and-mortar stores. Why? Internet Marketing expert, Derek Gehl cites The E-tailing Group and ATG’s survey conducted in October 2008 that shows 80% of respondents saying they’ve turned to online shopping to save cash. “Consumers are increasingly turning to the Internet as a way to save money,” […]
Finding New Customers Online
Did you know… According to eMarketer, small businesses in the US plan to continue using the Web to advertise their business! The online marketing researcher cites data showing that 53% of those surveyed will focus on generating new customers and clients this year! But other findings that eMarketer collected show a startling number of companies […]
Developing a Successful Website
Successful websites directly or indirectly make you money Many of our web content development clients have asked why it is important that our writers understand every aspect of their product or service features and benefits before they start the project. The detailed drill-down is necessary because we always write with the end in mind. All […]
Common Decision-Making Mistakes
Sound decision-making is a critical entrepreneurial skill set. Developing even a relatively straight forward WordPress site requires dozens of decisions; each of which can define your brand or effect the position of your enterprise within a category, We have found that developing a website or a marketing campaign can be an extremely stressful time for […]