Small Businesses needs an Internet Strategy in 2009 With every passing year, small- and medium-sized businesses that don’t have a Web site are losing their competitive edge. And since the Web is quickly becoming a beacon of light during a dark and dismal economic crunch, there’s a strong possibility that a Web presence could save […]
Website Design and Development
If you haven’t made any sales
The top 10 questions you NEED to ask if your site isn’t making any sales By Derek Gehl Imagine: After weeks of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made any sales. Not. One. Single. Sale. Arggh! Don’t despair — we’ve all […]
Questions From Inventors about Product Development Cycle and Patent Application Process
Treat Your Inventions Like Commercial Products — Edison Did! Support for and protection of inventors is a big topic and one we will spend more time on in future blog entries. Based on the questions and comments I’ve received, our Pleiades Publishing Services client base are a busy and creative lot. Internet marketing seems to […]
Marketing Review — Pricing, Communications and Media Relations
Pricing and Payment Analyze your fee structure; look for areas requiring modifications or adjustments. Establish a credit card payment option for clients. Give regular clients a discount. Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications. Give quick pay or cash discounts. Offer financing or installment […]