Six tips for making your catalog site more effective By Andrew Mallory Recently we received an email from Bob and Peggy Langevin, who asked us to take a look their site, www.familyshoppingnetwork.net. It’s a catalog site that sells a wide range of different products. As always, I’m delighted to offer a few pointers on how […]
SEO
Getting More Internet Sales
Need Some Sales Help? If you’re still struggling to turn your website visitors into paying customers, there’s a good chance your salescopy could use some “tweaking.” After all, your sales copy is the part of your site that does the “heavy lifting.” It needs to establish the problem you’re solving… carefully explain why you’re the […]
Domain Names And Search Engines
A site Google will NEVER add to its listings By Mitch Tarr A reader named Jack recently wrote us to ask the following: Currently, I am an affiliate for a large network company which provides websites for its affiliates. However, the URL required to reach the website is too long and cumbersome. Accordingly, I use […]
Does Your Site Need A Blog
Blogging 101 By Derek Gehl Derek These days, blogging has become a staple part of many online businesses. Yet I still get regular questions from my students and Internet Entrepreneur Club members asking, “why do I need a blog?” At first glance, a blog is really just an online journal that displays a series of […]
Internet Marketer’s Guide To Blogging
Editorial: Blogging 101 By Derek Gehl Derek: These days, blogging has become a staple part of many online businesses. Yet I still get regular questions from my students and Internet Entrepreneur Club members asking, “why do I need a blog?” At first glance, a blog is really just an online journal that displays a series […]
How a single article can increase your web site traffic by 100% — or more!
How a single article can increase your web site traffic by 100% — or more! By Nicole Ephgrave A reader named Jerry recently wrote an email asking, “There is a lot of advice about the important of having good article content on a website. Other advice says to submit articles to sites like eZineArticles.com, and […]
Four “must-know” tips to help you choose the right SEO firm
Editorial: Four “must-know” tips to help you choose the right SEO firm By Derek Gehl Derek: One of my readers, Richard, recently wrote to ask me for some advice on choosing a company to take over his search engine optimization efforts. Now, search engine optimization is something you can easily do yourself — and when […]
Out Sourced or DIY SEO
Four “must-know” tips to help you choose the right SEO firm By Derek Gehl One of my readers, Richard, recently wrote to ask me for some advice on choosing a company to take over his search engine optimization efforts. Now, search engine optimization is something you can easily do yourself — and when you’re first […]
Yahoo’s New Ad Platform
Yahoo Search Marketing’s “Panama” Upgrade —Boom or Bust? By Nicole Ephgrave It’s been more than six months since Yahoo Search Marketing rolled out its new ad platform — named “Panama” — to Canada and the U.S. And recently, I’ve been getting a lot of questions from people who want to know, “SO? Is it working […]
Longtail keywords
Internet marketing term of the week: Longtail keywords By Derek Gehl In Nicole Ephgrave’s article on Yahoo Search Marketing’s “Panama” upgrade, she mentions the strategy of bidding on “longtail keywords” as an effective low-cost way to drive targeted traffic to your site. For those of you who aren’t familiar with this term, here’s the IMC […]