Search Engines

H. Sandra Chevalier-Batik / October 21, 2007

Latent Semantic Indexing

SEO: What’s the deal with “Latent Semantic Indexing”? By Nicole Ephgrave Recently a reader named David wrote in to ask us what we thought about “latent semantic indexing,” and how important it is for effective search engine optimization. What is “latent semantic indexing,” you ask? Here’s what Wikipedia has to say on the subject: “Latent […]

H. Sandra Chevalier-Batik / October 5, 2007

Sub-domains vs. sub-directories

Which are better for building link popularity? By Nicole Ephgrave Do you want the search engines to LOVE you? Then you’ve got to become an online “authority figure” in your industry. The best way to do that is to build a large website filled with lots of content-rich pages your audience will want to link […]

H. Sandra Chevalier-Batik / September 12, 2007

What Google Wants

A site Google will NEVER add to its listings By Mitch Tarr A reader named Jack recently wrote us to ask the following: Currently, I am an affiliate for a large network company which provides websites for its affiliates. However, the URL required to reach the website is too long and cumbersome. Accordingly, I use […]

H. Sandra Chevalier-Batik / September 11, 2007

Domain Names And Search Engines

A site Google will NEVER add to its listings By Mitch Tarr A reader named Jack recently wrote us to ask the following: Currently, I am an affiliate for a large network company which provides websites for its affiliates. However, the URL required to reach the website is too long and cumbersome. Accordingly, I use […]