Editorial: Blogging 101 By Derek Gehl Derek: These days, blogging has become a staple part of many online businesses. Yet I still get regular questions from my students and Internet Entrepreneur Club members asking, “why do I need a blog?” At first glance, a blog is really just an online journal that displays a series […]
Search Engine Optimization
How a single article can increase your web site traffic by 100% — or more!
How a single article can increase your web site traffic by 100% — or more! By Nicole Ephgrave A reader named Jerry recently wrote an email asking, “There is a lot of advice about the important of having good article content on a website. Other advice says to submit articles to sites like eZineArticles.com, and […]
Four “must-know” tips to help you choose the right SEO firm
Editorial: Four “must-know” tips to help you choose the right SEO firm By Derek Gehl Derek: One of my readers, Richard, recently wrote to ask me for some advice on choosing a company to take over his search engine optimization efforts. Now, search engine optimization is something you can easily do yourself — and when […]
Out Sourced or DIY SEO
Four “must-know” tips to help you choose the right SEO firm By Derek Gehl One of my readers, Richard, recently wrote to ask me for some advice on choosing a company to take over his search engine optimization efforts. Now, search engine optimization is something you can easily do yourself — and when you’re first […]
Inspirational Success Stories
Stories inspire you… from Derek Gehl, CEO The Internet Marketing Center (IMC) SUCCESS STORY #1: AbeBooks.com — $170 million in sales in 2006! Abe’s Books started out as a small used bookshop in Victoria, Canada. When the original shopkeeper started complaining about how much time she had to spend tracking down rare or hard-to-find books […]
Yahoo’s New Ad Platform
Yahoo Search Marketing’s “Panama” Upgrade —Boom or Bust? By Nicole Ephgrave It’s been more than six months since Yahoo Search Marketing rolled out its new ad platform — named “Panama” — to Canada and the U.S. And recently, I’ve been getting a lot of questions from people who want to know, “SO? Is it working […]
Longtail keywords
Internet marketing term of the week: Longtail keywords By Derek Gehl In Nicole Ephgrave’s article on Yahoo Search Marketing’s “Panama” upgrade, she mentions the strategy of bidding on “longtail keywords” as an effective low-cost way to drive targeted traffic to your site. For those of you who aren’t familiar with this term, here’s the IMC […]