A Cautionary Marketing Tale The Fearless Trade Show Warrior And the the Enchanted Perfect Sales Letter “The Industry trade show was really worth the expense, the customer response was great; but I can’t follow up on these leads yet because my sales letter isn’t ready.” OK this statement rates a double “WHAT??” I sometimes refer […]
Sales Letter
Promotional eMail
Do you panic at the thought of writing your own promotional eMail? Here’s something you should know… Writing an eMail is 95% rules and only 5% creativity –so as long as you stick to the rules, you’ll write an email that’s suitable for sending to your customers every time! And what are the rules? Glad […]