Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies […]
promotion
What Is Marketing?
Marketing… In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Good marketing produces a win-win situation because: Customers have a product that meets their needs and healthy profits are achieved for the company. These profits allow the […]
Small Business Marketing
Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies include […]