Is your marketing in alignment with your mission statement? Another way to describe marketing activities is to consider the big picture of how they fit in with the other business functions. Through marketing efforts, decisions are made and strategies are implemented concerning: What products, goods, services or ideas, are to be offered To whom —the […]
mission statement
The Vision Thing
Since the “Whatcha Do?” Blog entry, I’ve fielded a number of questions about the difference between a mission statement and a vision statement. Some clients have asked if their company’s Vision Statement is an “Internal Document, meant to guide and inspire stake holders or a “public statement” that should be included on their website or […]
What is your “elevator pitch”
Pleiades Publishing Services is in the business of producing marketing material for our clients. We design business cards, product line cards, full-blown marketing kits and websites. I can’t tell you how many times, we have delivered printed materials to a client’s office and wished them well for whatever “first-ever” business-networking event they were attending. We […]