Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies […]
marketing strategies
The “Perfect” Website
A Cautionary Marketing Tale Our SBDC small business marketing case studies continues with, “I can’t start marketing; my website isn’t done yet.” Pleiades Publishing Services produced its first client-funded website in 1994. As wonderful as we thought that website was, and even knowing that our “First Paying Website Client” got his “First Client” directly from that […]
Customer Service and Customer Relations
Marketing — Review of the Basics Customer Service and Customer Relations Ask your clients to come back again. Return phone calls promptly. Set up an auto responder email system to easily respond to customer inquiries. Use voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such a business hours, […]
Small Business Marketing — Best Practices
Marketing 101 —Review of The Basics To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence […]