Marketing Basics Special Events and Outreach Get a booth at a fair/trade show attended by your target market. Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women’s business center. Describe how the organization helped you. Give a speech or volunteer […]
marketing campaign
Defining and Marketing Your Products and Services
The Basics — What does it do? “Features” Why Does Anybody Care? “Benefits” Once you have identified a problem or need, and have developed or found a product or process to solve it — you need to promote your solution to your targeted market. That is usually where Pleiades Publishing Services comes in. Our clients […]
Discovering Your Service or Product’s Benefits
Before We Can Write Sales Copy, We have To Understand Your Service or Product’s Benefits To identify your product’s benefits, you must consider your customers’ needs. Imagine yourself in your customers’ shoes, talk to them directly, or conduct surveys asking about their needs and perceptions. If possible, hire an independent firm to conduct a focus […]