A Cautionary Marketing Tale The Fearless Trade Show Warrior And the the Enchanted Perfect Sales Letter “The Industry trade show was really worth the expense, the customer response was great; but I can’t follow up on these leads yet because my sales letter isn’t ready.” OK this statement rates a double “WHAT??” I sometimes refer […]
marketing activities
How Does Marketing Fit into Your Company Structure?
Is your marketing in alignment with your mission statement? Another way to describe marketing activities is to consider the big picture of how they fit in with the other business functions. Through marketing efforts, decisions are made and strategies are implemented concerning: What products, goods, services or ideas, are to be offered To whom —the […]