The Basics — What does it do? “Features” Why Does Anybody Care? “Benefits” Once you have identified a problem or need, and have developed or found a product or process to solve it — you need to promote your solution to your targeted market. That is usually where Pleiades Publishing Services comes in. Our clients […]
Feature and Benefit Sales Copy
Discovering Your Service or Product’s Benefits
Before We Can Write Sales Copy, We have To Understand Your Service or Product’s Benefits To identify your product’s benefits, you must consider your customers’ needs. Imagine yourself in your customers’ shoes, talk to them directly, or conduct surveys asking about their needs and perceptions. If possible, hire an independent firm to conduct a focus […]