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H. Sandra Chevalier-Batik / March 31, 2010

Build Your Social Media Presence

…and  Your SEO — At The Same Time! Social media strategies are definitely the hottest thing going right now in the Internet marketing world — partly because many people are spending a lot of their spare time “socializing” online, and partly because many online (and offline!) businesses are seeing positive results from reaching out to […]

H. Sandra Chevalier-Batik / March 30, 2009

Using Social Networks in Business

Social Networking 101   We’ve all heard it: Sign up with Twitter, put up a profile on Facebook,  MySpace, or LinkedIn, email everybody in the world, then sit back while “viral marketing” drives millions of people to you, and after just a few days you retire as a billionaire. OK class, who here sees the […]

H. Sandra Chevalier-Batik / October 5, 2007

Sub-domains vs. sub-directories

Which are better for building link popularity? By Nicole Ephgrave Do you want the search engines to LOVE you? Then you’ve got to become an online “authority figure” in your industry. The best way to do that is to build a large website filled with lots of content-rich pages your audience will want to link […]

H. Sandra Chevalier-Batik / September 12, 2007

What Google Wants

A site Google will NEVER add to its listings By Mitch Tarr A reader named Jack recently wrote us to ask the following: Currently, I am an affiliate for a large network company which provides websites for its affiliates. However, the URL required to reach the website is too long and cumbersome. Accordingly, I use […]