Marketing… In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Good marketing produces a win-win situation because: Customers have a product that meets their needs and healthy profits are achieved for the company. These profits allow the […]
distribution
Small Business Marketing
Four Key Components for a Small Business Marketing Program Every marketing program contains four key components: Products and Services Promotion Distribution Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service. Promotion: Promotion strategies include […]