Every small business marketing program contains four key components — • Products and Services • Promotion • Distribution • Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually […]
Business Building Research
Looking For a Hot Business Idea?
Let your passions guide you By Derek Gehl If you’ve been reading this Blog for a while, you know that one of the central tenets of the “IMC philosophy” is this: If you’re thinking about starting an online business, you should base that business on your own personal skills or interests. In my experience, people […]