Every small business marketing program contains four key components — • Products and Services • Promotion • Distribution • Pricing Products and Services: Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually […]
Best Practices
Ten Steps to Sound Decision-Making
The Decision Process This process can be applied to any situation where you need to make an important decision. If you follow these ten basic steps, you will find yourself making wiser decisions in your professional as well as your personal life. 1. Define, as specifically as possible, what the decision is that needs to […]
The Hidden Cost of Competition
Watch For Unintended Consequences Recently, while working with web content development clients, I’ve noticed an increased preoccupation with perceived competition within a market segment. The topic usually surfaces during conversations concerning product positioning, branding and differentiation of products and services. There is big difference between professional benchmarking to improve your business processes, and unhealthy fixation […]
Small Business Marketing — Best Practices
Marketing 101 —Review of The Basics To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence […]