How can your phone number increase your sales? By Derek Gehl I write today inspired by a frustrating online shopping experience that seems to happen all too frequently these days. Yesterday morning, I went online to look for software that performs a very specific function. After about an hour of searching, I found sites offering […]
Knowledge Base
Inspirational Success Stories
Stories inspire you… from Derek Gehl, CEO The Internet Marketing Center (IMC) SUCCESS STORY #1: AbeBooks.com — $170 million in sales in 2006! Abe’s Books started out as a small used bookshop in Victoria, Canada. When the original shopkeeper started complaining about how much time she had to spend tracking down rare or hard-to-find books […]
Viral Marketing
Term of the week: Viral Marketing By Derek Gehl Viral marketing is any type of advertising that is “self-perpetuating.” In other words, it compels people to share it with others so that it spreads through a community like a virus — but a good one! One of the earliest examples of successful viral online marketing […]
Just Ask!
“Survey says!” If you want to know what your customers think, ASK them By Andrew Mallory One of the most useful business tools out there is the good old-fashioned survey. Surveys offer you direct access to your customers’ minds — so you can discover exactly what they think about your company and your products, as […]
Ranking In Google, Yahoo & MSN
“But the other gurus told me to not worry about Google!” By Derek Gehl Recently I’ve been hearing about a handful of Internet marketing “gurus” who seem to be intentionally misleading people. They’re saying you DON’T need to worry about getting good rankings in Google, Yahoo! and MSN. That’s news to me! Apparently, these gurus […]
Term of the week: ISPs
“ISP” stands for “Internet Service Provider.” By Derek Gehl In Andrew’s article on buying email lists, he talks about the danger of getting your emails blocked by the major ISPs. Your ISP is the company that provides you with access to the Internet. AOL, Earthlink, and AT&T are three examples of ISPs. The ISP is […]
No opt-in list?
You could be ignoring 80% of your potential profits By Andrew Mallory, One of Internet Marketing Center’s top Internet Entrepreneur Club experts. If you’ve been involved in online marketing for very long, you’ve heard about the importance of your opt-in list. You’ve probably heard it’s a great way to increase your profits and lower your […]
What make YOUR business unique?
…And have you told your potential buyers about it? By Derek Gehl I just got back from an incredible seminar in the UK in a beautiful little town called Bournemouth. It was a terrific seminar with more than 3000 attendees, all PUMPED on the idea of achieving online success. During the weekend I got to […]
Yahoo’s New Ad Platform
Yahoo Search Marketing’s “Panama” Upgrade —Boom or Bust? By Nicole Ephgrave It’s been more than six months since Yahoo Search Marketing rolled out its new ad platform — named “Panama” — to Canada and the U.S. And recently, I’ve been getting a lot of questions from people who want to know, “SO? Is it working […]
Longtail keywords
Internet marketing term of the week: Longtail keywords By Derek Gehl In Nicole Ephgrave’s article on Yahoo Search Marketing’s “Panama” upgrade, she mentions the strategy of bidding on “longtail keywords” as an effective low-cost way to drive targeted traffic to your site. For those of you who aren’t familiar with this term, here’s the IMC […]