Marketing 101 —Review of The Basics To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence […]
Knowledge Base
How Does Marketing Fit into Your Company Structure?
Is your marketing in alignment with your mission statement? Another way to describe marketing activities is to consider the big picture of how they fit in with the other business functions. Through marketing efforts, decisions are made and strategies are implemented concerning: What products, goods, services or ideas, are to be offered To whom —the […]
What Is Marketing?
Marketing… In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Good marketing produces a win-win situation because: Customers have a product that meets their needs and healthy profits are achieved for the company. These profits allow the […]
The Vision Thing
Since the “Whatcha Do?” Blog entry, I’ve fielded a number of questions about the difference between a mission statement and a vision statement. Some clients have asked if their company’s Vision Statement is an “Internal Document, meant to guide and inspire stake holders or a “public statement” that should be included on their website or […]
The Highly Effective Entrepreneur
Getting It All Done — Right The efficient use of time, treasure and talent, is the hallmark of a successful business owner and highly effective entrepreneur. Developing a game plan for your workday helps you master the biggest game changer of them all… the ability to manage your time effectively. Richard Branson said; “We all […]
What is your “elevator pitch”
Pleiades Publishing Services is in the business of producing marketing material for our clients. We design business cards, product line cards, full-blown marketing kits and websites. I can’t tell you how many times, we have delivered printed materials to a client’s office and wished them well for whatever “first-ever” business-networking event they were attending. We […]
The Power of Delegating
Do What You Love — Delegated The Rest It is quite liberating once you really do let go and put your trust in other people. The key here is to identify good people, enlist them in your cause or business, give them the ball, and then allow them to run with it. Only you will determine […]
Experts Delegate
Becoming an Expert Jack-of-all-trades, master of none. The old adage holds a lot of weight in today’s entrepreneurial environment. No one can possibly run a small business alone. I know this because I have tried. Know what you do and do it the best you can. I recently started a small business. I could never […]
Why Delegate?
Successful Entrepreneurs Have Learned How To Delegate There is not a single management skill more critical to your personal and professional success as an entrepreneur than learning to delegate. There is much more to delegating than meets the eye. It does not mean to simply hand out assignments. It is a science and an exercise […]
Why Every Business Needs a Web site
Small Businesses needs an Internet Strategy in 2009 With every passing year, small- and medium-sized businesses that don’t have a Web site are losing their competitive edge. And since the Web is quickly becoming a beacon of light during a dark and dismal economic crunch, there’s a strong possibility that a Web presence could save […]